Trade Marketing Manager - Retail Partnerships

Placements24; Graafwater; Hybrid; ZAR 700,000 - 950,000; Full time

Benefits offered by this job

Competitive salary

Medical aid and retirement fund

Professional development and training

Hybrid work model

Networking events

Career advancement

Job summary

Placements24 in Paarl, Western Cape, seeks a Trade Marketing Manager to drive retail partnerships, develop strategies and boost sales. The role requires 5+ years in FMCG trade marketing or related fields, with strong analytical skills and budget management.

You will translate consumer insights into in-store activations and promotional programs. The position offers a hybrid work model with collaboration across brand marketing and sales teams to align national marketing strategies with retail

Qualifications

• Bachelor's degree in Marketing, Business Administration or related field required.
• Minimum 5 years of experience in trade marketing, brand management or sales in FMCG.
• Proven ability to develop and execute trade marketing plans and retail promotions.
• Strong understanding of retail environment and shopper marketing.

Responsibilities

• Develop and execute comprehensive trade marketing plans to support brand objectives and drive sales at the retail level.
• Build and maintain strong relationships with key retail partners, category managers and buyers.
• Analyze sales data, market trends and competitor activity to identify promotional opportunities.
• Develop and manage in-store execution strategies including merchandising and POS materials.
• Negotiate shelf space and promotional placements with retailers.
• Manage the trade marketing budget to ensure maximum ROI.
• Collaborate with brand marketing and sales teams for alignment with national strategies.
• Deliver presentations to retail partners outlining brand plans and partnerships.
• Monitor trade promotions and provide regular performance insights to management.
• Stay updated on retail industry trends and best practices.

Skills

Analytical thinking

Negotiation

Presentation skills

Retail & shopper marketing

Excel

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

Excel

PowerPoint

Job description

About the Role

Our client, a prominent force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a strategic and results-driven Trade Marketing Manager to cultivate and enhance our retail partnerships. This role is based in Paarl, Western Cape , and offers a hybrid work model, blending essential in-office collaboration with remote flexibility. You will be responsible for developing and implementing effective trade marketing strategies that drive sales, increase brand visibility, and strengthen relationships with key retail partners across various channels. The ideal candidate will possess a deep understanding of the retail landscape, strong analytical skills, and a proven ability to execute successful in-store and promotional campaigns. We are looking for a dynamic individual who can translate consumer insights into actionable retail strategies and effectively manage budgets. This is an exciting opportunity to make a tangible impact on our market presence and drive growth within the competitive FMCG environment.

Key Responsibilities

• Develop and execute comprehensive trade marketing plans to support brand objectives and drive sales at the retail level.
• Build and maintain strong, collaborative relationships with key retail partners, category managers, and buyers.
• Analyze sales data, market trends, and competitor activities to identify opportunities for promotional activities and category growth.
• Develop and manage in-store execution strategies, including merchandising, point-of-sale materials, and promotional programs.
• Negotiate and secure optimal shelf space and promotional placements with key retailers.
• Manage the trade marketing budget effectively, ensuring maximum ROI on all initiatives.
• Collaborate with the brand marketing and sales teams to ensure alignment between national marketing strategies and retail execution.
• Develop and deliver compelling presentations to retail partners, showcasing brand plans and partnership opportunities.
• Monitor the performance of trade promotions and provide regular reports and insights to management.
• Stay abreast of retail industry trends and best practices in trade marketing.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in trade marketing, brand management, or sales within the FMCG sector.
• Proven experience in developing and executing successful trade marketing plans and retail promotions.
• Strong understanding of the retail environment, category management, and shopper marketing principles.
• Excellent negotiation, communication, and presentation skills.
• Analytical mindset with strong proficiency in sales data analysis and reporting tools.
• Ability to build and maintain effective relationships with retail partners.
• Proficiency in MS Office Suite, particularly Excel and PowerPoint.
• Experience working in a hybrid environment, demonstrating adaptability and self-management.
• Strategic thinking and a proactive, results-oriented approach.

Benefits

• Competitive salary and performance-driven incentives.
• Comprehensive medical aid and retirement fund benefits.
• Opportunities for professional development and industry training.
• Hybrid work model offering excellent work-life balance.
• A collaborative and dynamic team environment.
• Exposure to leading FMCG brands and innovative retail strategies.
• Potential for career advancement within a respected organization.
• Company-sponsored networking events and workshops.