Trade Marketing Executive - Western Cape FMCG

Placements24; Graafwater; On-site; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Performance bonuses

Career development

Job summary

Placements24 is seeking a Trade Marketing Executive for our client in Paarl, Western Cape. You will drive in-store marketing plans, promotions and POS execution to boost brand visibility and sales at retail across the Western Cape.

The role requires 2–4 years in trade marketing or brand activation within FMCG, strong planning and communication skills, and a proactive attitude to deliver compelling in-store experiences. Based in Paarl with a focus on retail performance.

Qualifications

• Bachelor's degree in Marketing or related field.
• 2–4 years of Trade Marketing or Brand Activation in FMCG.
• Experience planning and executing in-store promotions and merchandising.
• Strong understanding of retail environment and consumer behaviour at POS.

Responsibilities

• Develop and execute in-store marketing plans and promotions to drive brand awareness and sales in Paarl and Western Cape.
• Collaborate with sales to understand retailer needs and implement trade marketing initiatives.
• Manage development and production of POS materials, displays, and promotional aids.
• Analyze campaign ROI and provide regular performance reports.
• Coordinate with brand managers to align trade activities with brand strategy.
• Monitor market trends to identify new in-store engagement opportunities.
• Manage budgets for trade marketing activities and ensure resource efficiency.
• Build and maintain relationships with retail partners for promotional collaboration.
• Ensure compliance with company policies and retail standards.

Skills

Retail knowledge

Planning & execution

Project management

Communication

Excel

PowerPoint

Cross-functional teams

Education

Bachelors in Marketing

Tools

Excel

PowerPoint

Job description

About the Role

Our client, a prominent name in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an enthusiastic and results-oriented Trade Marketing Executive to join their team in Paarl, Western Cape. This role is integral to driving brand visibility and sales performance at the point of purchase. You will be responsible for developing and implementing effective trade marketing strategies, promotional activities, and in-store initiatives that resonate with consumers and support our sales objectives across the Western Cape. The ideal candidate will have a strong understanding of retail dynamics, excellent planning and execution skills, and a passion for the FMCG market. This position requires close collaboration with sales, brand management, and external agencies to ensure successful campaign execution. Based in Paarl, this role offers a fantastic opportunity to contribute directly to the success of our brands in a key market. We are looking for a creative and proactive individual who can translate marketing strategies into impactful in-store experiences.

Key Responsibilities

• Develop and execute in-store marketing plans and promotional activities to drive brand awareness and sales at the retail level within the Paarl and broader Western Cape region.
• Collaborate closely with the sales team to understand retailer needs and ensure effective implementation of trade marketing initiatives.
• Manage the development and production of point-of-sale (POS) materials, in-store displays, and promotional aids.
• Analyze the effectiveness of trade marketing campaigns and promotions, providing regular reports on performance and ROI.
• Liaise with brand managers to ensure trade marketing activities are aligned with overall brand strategies and objectives.
• Monitor competitor activities and market trends to identify new opportunities for in-store engagement.
• Manage budgets allocated for trade marketing activities, ensuring efficient use of resources.
• Build and maintain strong relationships with retail partners to foster collaboration on promotional activities.
• Ensure compliance with all company policies and retail standards.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field is preferred.
• Minimum of 2-4 years of experience in Trade Marketing or Brand Activation, preferably within the FMCG industry.
• Proven experience in planning and executing in-store promotions and merchandising strategies.
• Strong understanding of the retail environment and consumer behaviour at the point of purchase.
• Excellent project management and organizational skills, with a keen eye for detail.
• Strong communication and interpersonal skills, with the ability to work effectively with cross-functional teams and external partners.
• Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
• Ability to work independently and manage multiple projects simultaneously in the Paarl, Western Cape area.
• A proactive attitude and a passion for driving sales performance at the retail level.

Benefits

• Our client offers a competitive salary package, complemented by performance-based bonuses and other company benefits.
• This role provides excellent opportunities for professional development and career progression within a leading FMCG organization.
• Working from our Paarl office, you will be part of a supportive and dynamic team dedicated to achieving success.
• Join us to make a significant impact on brand performance in the vibrant Western Cape market.
• We value innovation and creativity in driving successful trade marketing initiatives.