Trade Marketing Manager - Key Accounts

Placements24; East London; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Company vehicle

Travel allowance

Medical aid

Retirement fund

Career development

Dynamic work environment

Job summary

Our client in the FMCG sector is seeking a strategic Trade Marketing Manager focused on Key Accounts. The role blends office-based strategy development with hands-on, on-site client engagement in Pietermaritzburg, KwaZulu-Natal, ZA.

You will develop and execute trade marketing plans for major retailers, collaborate with the sales team to tailor activation programs, and ensure in-store promotions and merchandising drive ROI and brand presence.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 4–6 years in trade marketing, brand management or sales with a focus on key accounts.
• Proven ability to develop and implement successful trade marketing strategies and promotions.
• Strong understanding of the retail landscape and key account management principles.

Responsibilities

• Develop and execute comprehensive trade marketing plans for key accounts within the FMCG sector.
• Collaborate with the sales team to understand customer needs and develop tailored activation strategies.
• Design and implement in-store promotions, point-of-sale materials, and merchandising initiatives.
• Analyze sales data and market trends to identify opportunities for growth within key accounts.
• Manage trade marketing budgets and ensure effective ROI for all initiatives.
• Build and maintain strong relationships with buyers and decision-makers at key retail and wholesale partners.
• Develop compelling presentations and proposals for key account partners.
• Ensure brand visibility and optimal product placement in the retail environment.
• Monitor competitor trade activities and market developments.

Job description

About the Role

Our client, a major player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a strategic and results-driven Trade Marketing Manager to focus on their Key Accounts. This role, based in Pietermaritzburg, KwaZulu-Natal, ZA , is crucial for developing and implementing effective trade marketing strategies that drive sales and enhance brand presence within major retail chains and wholesale partners. You will work closely with the sales team to understand account needs, develop tailored promotional programs, and ensure optimal in-store execution. The ideal candidate possesses a strong understanding of the FMCG retail environment, excellent analytical skills, and a proven ability to build strong relationships with key customers. This hybrid role offers a blend of office-based strategy development and on-site client engagement.

Key Responsibilities

• Develop and execute comprehensive trade marketing plans for key accounts within the FMCG sector.
• Collaborate closely with the sales team to understand customer needs and develop tailored activation strategies.
• Design and implement in-store promotions, point-of-sale materials, and merchandising initiatives.
• Analyze sales data and market trends to identify opportunities for growth within key accounts.
• Manage trade marketing budgets and ensure effective ROI for all initiatives.
• Build and maintain strong relationships with buyers and decision-makers at key retail and wholesale partners.
• Develop compelling presentations and proposals for key account partners.
• Ensure brand visibility and optimal product placement in the retail environment.
• Monitor competitor trade activities and market developments.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 4-6 years of experience in trade marketing, brand management, or sales, with a strong focus on key accounts within the FMCG industry .
• Proven experience in developing and implementing successful trade marketing strategies and promotions.
• Strong understanding of the retail landscape and key account management principles.
• Excellent analytical, negotiation, and communication skills.
• Proficiency in using sales data and market insights to drive decision-making.
• Ability to work effectively in a hybrid environment, balancing office-based strategic work with on-site client visits.
• Familiarity with the Pietermaritzburg, KwaZulu-Natal, ZA market and its key players is an advantage.

Benefits

• Competitive salary package commensurate with experience.
• Performance-based bonus opportunities.
• Comprehensive medical aid and retirement fund.
• Opportunities for professional development and career advancement.
• A dynamic and collaborative work environment.
• Company vehicle and travel allowance.
• Exposure to a wide range of leading FMCG brands.