Trade Marketing Manager - FMCG

Placements24; Stellenbosch; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work arrangement

Medical aid and retirement fund

Job summary

Placements24 in Stellenbosch is seeking a creative and data-driven Trade Marketing Manager to lead in-store and channel marketing for an FMCG portfolio. You will collaborate with sales, brand and retail teams to design promotions, shopper insights, and compelling POS programs, while blending strategic planning from home with essential in-market engagement.

The role requires at least six years in trade/retail marketing with strong analytical and stakeholder skills.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related discipline.
• Minimum 6 years of experience in trade marketing, brand management, or retail marketing within the FMCG industry.
• Proven track record of developing and executing successful in-store and channel marketing campaigns.
• Strong understanding of retail operations, merchandising principles, and shopper behavior.
• Excellent analytical skills, with the ability to interpret sales data and derive actionable insights.
• Proficiency in using trade marketing tools and techniques.

Responsibilities

• Develop and implement integrated trade marketing strategies and plans to support brand objectives and drive sales in retail channels.
• Design and execute in-store promotions, point-of-sale (POS) materials, and merchandising programs.
• Analyze shopper data and market trends to identify opportunities for improved in-store execution and promotional effectiveness.
• Collaborate with brand managers, sales teams, and external agencies to ensure consistent brand messaging and impactful campaign delivery.
• Manage the trade marketing budget, ensuring effective allocation of resources and maximum ROI on promotional activities.
• Develop strong relationships with retail partners to secure optimal shelf placement and promotional support.
• Measure and report on the effectiveness of trade marketing initiatives, providing insights and recommendations for optimization.
• Stay informed about competitor trade activities and industry best practices in shopper marketing.
• Coordinate with supply chain and logistics teams to ensure timely delivery of promotional materials and products.

Skills

Analytical skills

Stakeholder management

Communication

Negotiation

MS Excel

PowerPoint

Education

Bachelor's degree in Marketing, Business Administration, or related discipline

Tools

MS Excel

PowerPoint

Job description

About the Role

Our client, a prominent name in the Fast-Moving Consumer Goods (FMCG) sector, is actively seeking a creative and data-driven Trade Marketing Manager to join their team in Stellenbosch, Western Cape . This crucial role involves developing and executing effective in-store and channel marketing strategies that drive brand visibility, sales, and market share at the point of purchase. You will work closely with sales, brand, and retail teams to create compelling promotional campaigns and shopper marketing initiatives. This position operates on a hybrid model, allowing for a balance of strategic planning from home and essential in-market engagement. The ideal candidate will possess a strong understanding of retail environments, consumer insights, and promotional mechanics within the FMCG industry. This is an excellent opportunity to shape shopper experiences and drive commercial success for a dynamic product portfolio.

Key Responsibilities

• Develop and implement integrated trade marketing strategies and plans to support brand objectives and drive sales in retail channels.
• Design and execute in-store promotions, point-of-sale (POS) materials, and merchandising programs.
• Analyze shopper data and market trends to identify opportunities for improved in-store execution and promotional effectiveness.
• Collaborate with brand managers, sales teams, and external agencies to ensure consistent brand messaging and impactful campaign delivery.
• Manage the trade marketing budget, ensuring effective allocation of resources and maximum ROI on promotional activities.
• Develop strong relationships with retail partners to secure optimal shelf placement and promotional support.
• Measure and report on the effectiveness of trade marketing initiatives, providing insights and recommendations for optimization.
• Stay informed about competitor trade activities and industry best practices in shopper marketing.
• Coordinate with supply chain and logistics teams to ensure timely delivery of promotional materials and products.

Requirements

• A Bachelor's degree in Marketing, Business Administration, or a related discipline.
• Minimum of 6 years of experience in trade marketing, brand management, or retail marketing within the FMCG industry .
• Proven track record of developing and executing successful in-store and channel marketing campaigns.
• Strong understanding of retail operations, merchandising principles, and shopper behavior.
• Excellent analytical skills, with the ability to interpret sales data and derive actionable insights.
• Proficiency in using trade marketing tools and techniques.
• Strong communication, negotiation, and stakeholder management skills.
• Ability to work effectively in a hybrid setup, managing tasks remotely and conducting market visits in the Stellenbosch region.
• Proficiency in MS Office Suite, especially Excel and PowerPoint.

Benefits

• Competitive salary package and performance incentives.
• Opportunity to lead trade marketing initiatives for a respected FMCG company.
• Hybrid work arrangement offering flexibility and work-life integration.
• Comprehensive medical aid and retirement fund benefits.
• Support for professional development and continuous learning.
• Exposure to a wide range of FMCG products and retail channels.
• Dynamic and collaborative work environment.