Trade Marketing Manager - Beverages

Placements24; Cape Town; On-site; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Competitive salary package

Medical aid plan

Provident fund

Travel allowance within Western Cape

Professional development and career-hr

Job summary

Placements24 seeks a Trade Marketing Manager based in Cape Town to craft and execute trade marketing strategies that boost brand visibility and sales at retail across channels. You will analyze data, manage budgets, and collaborate with the sales team and retail partners to drive in-store execution and category growth.

The ideal candidate has at least 6 years in FMCG/trade marketing, strong analytics, and excellent communication skills, with a focus on beverages.

Qualifications

• Bachelor's degree in Marketing, Business Management, or related discipline.
• 6+ years in trade marketing, sales, or brand management in FMCG/beverages.
• Proven track record of successful trade marketing programs.
• Strong analytical and problem-solving skills with data insights.
• Excellent communication, negotiation, and interpersonal skills.
• Budgets management experience and campaign evaluation.
• Proficiency in MS Excel and PowerPoint.
• Ability to collaborate with internal sales teams and retail partners.

Responsibilities

• Develop and implement trade marketing strategies and promotional plans aligned with brand objectives.
• Analyze sales data and market trends to identify growth opportunities in retail.
• Collaborate with sales to ensure in-store programs and promotions are executed.
• Manage relationships with key retail partners for product placement and visibility.
• Develop and manage the trade marketing budget and measure ROI.
• Create POS materials and in-store merchandising guidelines.
• Evaluate the effectiveness of trade marketing activities and suggest improvements.
• Stay updated on competitor activity and industry best practices.
• Coordinate with agencies to develop impactful trade marketing initiatives.

Skills

Analytical thinking

Budget management

Communication

Negotiation

Interpersonal skills

Education

Bachelor's degree in Marketing or Business Management

Tools

Excel

PowerPoint

Job description

About the Role

Our client, a prominent force in the FMCG sector specializing in innovative beverage solutions, is seeking a results-driven Trade Marketing Manager to be based in their bustling Cape Town, Western Cape office. This critical role involves crafting and executing cutting-edge trade marketing strategies that drive brand visibility and sales performance at the retail level across various channels. The successful candidate will be a strategic thinker with a deep understanding of the retail landscape in South Africa , possess strong analytical capabilities, and excel at building collaborative relationships with key retail partners. This is an excellent opportunity for a motivated individual to make a significant impact on the commercial success of leading beverage brands. You will be at the forefront of driving in-store execution excellence and category growth.

Key Responsibilities

• Develop and implement effective trade marketing strategies and promotional plans aligned with overall brand objectives.
• Analyze sales data and market trends to identify key opportunities for growth within the retail environment.
• Collaborate closely with the sales team to ensure successful execution of in-store programs and promotions.
• Manage relationships with key retail partners, ensuring optimal product placement, visibility, and promotional support.
• Develop and manage the trade marketing budget, tracking expenditure and ensuring a positive return on investment.
• Create compelling point-of-sale (POS) materials and in-store merchandising guidelines.
• Evaluate the effectiveness of trade marketing activities and provide recommendations for improvement.
• Stay informed about competitor activities and industry best practices in trade marketing.
• Work with agency partners to develop creative and impactful trade marketing initiatives.

Requirements

• Bachelor's degree in Marketing, Business Management, or a related discipline.
• A minimum of 6 years of experience in trade marketing, sales, or brand management within the FMCG industry, preferably with a focus on beverages.
• Proven track record of developing and implementing successful trade marketing programs.
• Strong analytical and problem-solving skills, with the ability to interpret sales data and market insights.
• Excellent communication, negotiation, and interpersonal skills.
• Experience in managing budgets and evaluating campaign effectiveness.
• Proficiency in Microsoft Office Suite, especially Excel and PowerPoint.
• Ability to work effectively with internal sales teams and external retail partners.
• Knowledge of the South African retail landscape is a significant advantage.
• Must be able to operate effectively within the Cape Town, Western Cape region.

Benefits

• Our client is committed to attracting and retaining top talent and offers a highly competitive salary package commensurate with experience.
• This includes a robust medical aid plan and a provident fund.
• Opportunities for professional development and career progression within a dynamic and growing organization are substantial.
• Employees benefit from a supportive and collaborative work environment.
• You will also receive allowances for travel within the Western Cape region as required by the role.
• Be part of a team that is passionate about delivering exceptional products and driving market leadership.
• Join a company that invests in its people and fosters a culture of excellence and innovation.