Trade Marketing Manager

Placements24; Stellenbosch; Hybrid; ZAR 500,000 - 700,000; Full time

Benefits offered by this job

Competitive salary

Medical aid

Retirement fund

Performance-based incentives

Professional development

Hybrid work environment

Stellenbosch location

Job summary

Placements24 in Stellenbosch seeks a Trade Marketing Manager to drive brand visibility and in-store engagement. You will partner with sales, brand managers, and retailers to design programs and POS materials that boost category performance.

You bring 4–6 years in trade marketing, strong analytics, budgeting and ROI focus, and the ability to translate market insights into measurable sales outcomes in a hybrid Stellenbosch role.

Qualifications

• Bachelor's degree in Marketing or related field.
• 4–6 years of trade marketing experience, FMCG preferred.
• Strong analytical and ROI optimization skills.

Responsibilities

• Develop and execute trade marketing strategies across retail channels.
• Collaborate with sales to tailor retailer programs.
• Design in-store merchandising and POS materials.
• Analyze trade spend ROI and optimize budgets.
• Build relationships with retailers and distributors.
• Monitor market trends and consumer behavior.
• Lead category management initiatives.
• Ensure consistent brand presence across outlets.
• Prepare trade marketing plans and reports for management.
• Identify opportunities for innovation in trade marketing.

Skills

Trade marketing

Retail analytics

Budget management

Negotiation

Communication & presentation

Education

Bachelor's degree in Marketing or Business Administration

Tools

MS Office

Trade analytics tools

Job description

About the Role

Our client, a distinguished name in the FMCG sector , is seeking an innovative and strategic Trade Marketing Manager to join their esteemed team in Stellenbosch, Western Cape . This role is essential for driving brand visibility, sales, and consumer engagement at the point of purchase and across various retail channels. The ideal candidate will possess a deep understanding of trade marketing principles, strong analytical capabilities, and a proven ability to develop and execute impactful trade strategies that align with overall brand objectives. This is a remarkable opportunity to influence brand performance at a critical juncture in the consumer journey. You will be responsible for collaborating closely with sales teams, brand managers, and retail partners to create and implement effective in-store promotions, merchandising programs, and channel-specific marketing initiatives. We are looking for a proactive and creative individual who can identify opportunities within the retail landscape and translate them into measurable sales success. The environment in Stellenbosch offers a unique blend of established retail presence and emerging market dynamics. Our client fosters a culture of collaboration and empowers its employees to drive impactful results.

Key Responsibilities

• Develop and execute comprehensive trade marketing strategies to support brand objectives and drive sales performance across various retail channels.


• Collaborate closely with the sales team to understand retailer needs and develop tailored trade programs.


• Design and implement effective in-store merchandising, promotional activities, and point-of-sale (POS) materials.


• Analyze trade spending effectiveness and ROI, optimizing budgets for maximum impact.


• Build and maintain strong relationships with key retail partners and distributors.


• Monitor market trends, competitor activities, and consumer behaviour within the retail environment.


• Manage the development and execution of category management initiatives.


• Ensure brand consistency and optimal shelf presence across all retail outlets.


• Prepare and present trade marketing plans and performance reports to senior management.


• Identify opportunities for innovation in trade marketing to enhance brand visibility and consumer engagement.

Requirements

• A Bachelor's degree in Marketing, Business Administration, or a related field.


• A minimum of 4-6 years of experience in trade marketing, preferably within the FMCG industry .


• Proven experience in developing and executing successful trade marketing campaigns and promotional programs.


• Strong understanding of retail dynamics, channel marketing, and category management principles.


• Excellent analytical and financial acumen, with experience in managing trade budgets and evaluating ROI.


• Strong negotiation and relationship-building skills with retailers and distributors.


• Exceptional communication and presentation skills.


• Proficiency in relevant software, including MS Office Suite and trade analytics tools.


• A creative and results-oriented mindset with a keen eye for detail.


• Ability to work effectively in a hybrid environment within the Stellenbosch, Western Cape area.

Benefits

• Our client offers a competitive salary, comprehensive medical aid, a retirement fund, and performance-based incentives.


• The role provides significant opportunities for professional development, including access to industry training programs and career advancement within the organization.


• Situated in the picturesque and commercially active region of Stellenbosch, Western Cape , the role offers a dynamic work environment.


• We are committed to fostering a work-life balance and promoting employee well-being.


• Join a forward-thinking company at the forefront of the FMCG sector and contribute to shaping its market presence.