Trade Marketing Executive - FMCG

Placements24; Noord-Kaap; Hybrid; ZAR 300,000 - 520,000; Full time

Benefits offered by this job

Competitive salary

Medical aid

Retirement fund contributions

Hybrid work model

Growth opportunities

Job summary

Placements24 is seeking a Trade Marketing Executive to support retail partnerships from Kimberley. You will develop and execute in-store marketing strategies, manage POS materials, and analyze trade spend effectiveness to drive product visibility and brand performance at the point of purchase.

The role collaborates with sales and brand teams to create impactful campaigns and ensure successful execution across major FMCG retail channels, with a hybrid work model and opportunities for growth.

Qualifications

• Bachelor’s degree or equivalent in marketing, business, or related field.
• Experience in trade/brand marketing or sales support in FMCG is preferred.
• Strong analytical and project management skills.

Responsibilities

• Develop and implement trade marketing plans and promotions for key retail channels.
• Create POS materials and merchandising guidelines to boost visibility.
• Analyze sales data, market trends, and competitor activity for in-store growth.
• Manage trade spend budgets and track ROI of promotions.
• Collaborate with sales teams to ensure effective in-store execution and support.
• Coordinate with agencies for production and distribution of marketing materials.

Skills

Trade marketing

Brand marketing

Sales support

Data analysis

Excel

PowerPoint

Communication

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

Excel

PowerPoint

Job description

About the Role

Our client, a major player in the FMCG market, is seeking an energetic and creative Trade Marketing Executive to support their retail partnerships from Kimberley . This role is vital in developing and executing in-store marketing strategies that drive product visibility, sales, and brand performance at the point of purchase. You will work closely with the sales and brand teams to create effective promotional campaigns, manage point-of-sale materials, and analyze trade spend effectiveness. The ideal candidate has a passion for retail marketing and a keen eye for detail, contributing to the success of popular consumer products.

Key Responsibilities

• Develop and implement effective trade marketing plans and promotional activities for key retail channels.
• Create compelling point-of-sale (POS) materials and merchandising guidelines to enhance product visibility.
• Analyze sales data, market trends, and competitor activities to identify opportunities for in-store growth.
• Manage trade spend budgets and track ROI of promotional investments.
• Collaborate with sales teams to ensure effective execution of in-store initiatives and provide necessary support.
• Coordinate with agencies for the production and distribution of marketing materials.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 2-4 years of experience in trade marketing, brand marketing, or sales support, preferably within the FMCG industry .
• Understanding of retail environments and consumer purchasing behavior.
• Strong analytical and project management skills.
• Excellent communication and interpersonal abilities.
• Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.

Benefits

• Competitive salary and potential for annual bonuses.
• Medical aid and retirement fund contributions.
• Opportunities to learn and grow within the FMCG sector.
• Hybrid work model allowing for flexibility and collaboration in Kimberley .
• Exposure to a diverse portfolio of FMCG brands.