Strategic Paid Media Lead (Remote)

Blacksmith Agency LLC; Randburg; A distancia; ZAR 600.000 - 900.000; Jornada completa

Descripción de la vacante

Blacksmith Agency is seeking an Account Strategist to own paid media for a book of B2B and growing-brand clients. You will steer targeting, budget calls, the roadmap, and the narrative when clients ask why. You are the strategic voice at the table and you make the calls.

You will manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, handle budget and bid strategies, track conversions with GA4 and tags, and deliver quarterly roadmaps with a clear client narrative.

Formación

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A track record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsabilidades

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Conocimientos

Google Ads

Meta Ads

Agency experience

Clear English with US clients

Herramientas

GA4

Google Tag Manager

Pixels

Descripción del empleo

Blacksmith Agency is seeking an Account Strategist to own paid media for a book of B2B and growing-brand clients. You will steer targeting, budget calls, the roadmap, and the narrative when clients ask why. You are the strategic voice at the table and you make the calls.

You will manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, handle budget and bid strategies, track conversions with GA4 and tags, and deliver quarterly roadmaps with a clear client narrative.