E-commerce Social Media Strategist

Placements24; Benoni; On-site; ZAR 420,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Professional development

Career advancement

Dynamic team in Benoni

Job summary

Placements24 in Benoni is seeking an experienced E-commerce Social Media Strategist to lead social initiatives and drive online sales from the Benoni office. You will develop data-driven strategies across platforms to increase brand visibility, engagement, and conversions.

Responsibilities include creating content, managing paid campaigns, monitoring trends and feedback, and fostering a vibrant online community. The role emphasizes ROI and tangible business results in a competitive online market.

Qualifications

• Proven experience as a Social Media Strategist with an e-commerce focus.
• Evidence of campaigns that increased sales and engagement.
• Expertise in Facebook/TikTok ads and data analytics.

Responsibilities

• Develop and implement data-driven social media strategies for growth.
• Create and schedule content across platforms (Instagram, Facebook, TikTok).
• Oversee paid social campaigns to maximize ROI and meet goals.
• Monitor trends, feedback, and competitor activity; report insights.
• Engage online community to boost brand loyalty and conversions.

Skills

Social Media Strategy

E-commerce

Paid Advertising

Copywriting

SEO

Tools

Facebook Ads Manager

TikTok Ads

Analytics tools

Job description

About the Role

Our client is seeking a forward-thinking and experienced E-commerce Social Media Strategist to lead their social media initiatives and drive online sales from their Benoni office. This role requires a deep understanding of social media platforms, content creation, community management, and paid advertising within the e-commerce landscape. You will be responsible for developing and executing innovative strategies that increase brand visibility, engagement, and ultimately, conversions. This is a critical position for someone who thrives on leveraging social media to achieve tangible business results in a competitive online market.

Key Responsibilities

• Develop and implement data-driven social media strategies tailored for e-commerce growth and customer acquisition.
• Manage all social media content creation, scheduling, and posting across relevant platforms (Instagram, Facebook, TikTok, etc.).
• Oversee and optimize paid social media advertising campaigns to maximize ROI and achieve campaign objectives.
• Monitor social media channels for trends, customer feedback, and competitor activities, reporting key insights.
• Engage with the online community, fostering brand loyalty and driving conversations around products and services.

Requirements

• Proven experience as a Social Media Strategist or similar role, with a strong emphasis on e-commerce .
• Demonstrated success in developing and executing social media campaigns that drive sales and engagement.
• Expertise in social media advertising platforms (Facebook Ads Manager, TikTok Ads) and analytics tools.
• Excellent copywriting, content creation, and visual storytelling skills.
• Strong understanding of SEO principles and their application to social media content.

Benefits

• Competitive salary with opportunities for performance-based bonuses.
• Professional development opportunities to stay ahead in the digital marketing field.
• A dynamic and collaborative team environment in Benoni , dedicated to e-commerce success.
• Significant impact on brand strategy and online sales performance.
• Full-time position with career advancement potential within the company.