Social Media Marketing Strategist

Placements24; Rustenburg; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Competitive salary

Growth opportunities

Creative work environment

Brand campaigns

Job summary

Placements24 in Rustenburg, North West, is seeking a creative and data-driven Social Media Marketing Strategist to join our marketing team. You will develop and execute social media strategies across platforms, create compelling content, and analyze metrics to optimize campaigns, driving engagement and brand visibility.

Join a dynamic team and manage influencer relations, paid social campaigns, and cross-channel integration to strengthen our online presence in the Rustenburg region.

Qualifications

• Proven experience developing and executing social media strategies that drive engagement.
• Strong understanding of platform algorithms and audience behavior.
• Excellent copywriting and content creation skills.
• Ability to analyze data and translate insights into action.

Responsibilities

• Develop and implement comprehensive social media strategies across platforms.
• Create, curate, and manage engaging content tailored to each platform.
• Plan and execute social media campaigns, including paid advertising.
• Monitor trends and conversations to identify engagement opportunities.
• Respond to comments and inquiries professionally to foster community.
• Analyze reach, engagement and conversions to guide optimization.
• Collaborate with the marketing team to ensure brand consistency.
• Identify influencers and relationships to amplify campaigns.

Skills

Social media strategy

Social media management

Copywriting

Data analysis

Communication

Paid social ads

Education

Bachelor's degree in Marketing or Communications

Tools

Hootsuite

Buffer

Sprout Social

Job description

About the Role Our client is seeking a creative and data-driven Social Media Marketing Strategist to join their dynamic marketing department in Rustenburg, North West . This role is critical in developing and executing innovative social media strategies that enhance brand visibility, drive engagement, and foster a strong online community. The successful candidate will be responsible for managing all social media channels, creating compelling content, and analyzing performance metrics to optimize campaigns. We are looking for an individual with a deep understanding of social media trends, platform algorithms, and audience behavior. This position offers an exciting opportunity to shape our client's online presence and connect with customers on a deeper level, contributing significantly to overall marketing success in the Rustenburg region.

Key Responsibilities

• Develop and implement comprehensive social media strategies across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Create, curate, and manage engaging, high-quality content (text, image, and video) tailored to each platform and audience.
• Plan and execute social media campaigns, including paid social advertising, to achieve marketing objectives.
• Monitor social media channels for trends, conversations, and opportunities for engagement.
• Respond to comments, messages, and inquiries in a timely and professional manner, fostering positive community interaction.
• Analyze social media data and key metrics (reach, engagement, conversions) to track performance and provide actionable insights.
• Stay up-to-date with the latest social media best practices, technologies, and trends.
• Collaborate with other marketing team members to ensure brand consistency and integrate social media efforts with broader campaigns.
• Identify and build relationships with influencers and brand advocates.

Requirements

• Proven experience as a Social Media Marketing Strategist, Social Media Manager, or similar role.
• Demonstrable success in developing and executing social media strategies that drive engagement and growth.
• Excellent understanding of major social media platforms, their algorithms, and best practices.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Strong copywriting and content creation skills.
• Ability to analyze data and translate insights into actionable strategies.
• Excellent communication and interpersonal skills.
• Experience with paid social advertising campaigns is essential.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Benefits

• Competitive salary package based on experience.
• Opportunities for professional growth and development.
• A dynamic and creative work environment in Rustenburg, North West .
• Work on exciting campaigns with a well-established brand.
• Be part of a collaborative marketing team.