Social Media Marketing Strategist

Placements24; Centurion; Remoto; ZAR 360.000 - 520.000; Tempo integral

Benefícios oferecidos por esta vaga

Remote work flexibility

Professional development

Access to industry tools

Resumo da vaga

Placements24 is seeking a creative and data‑savvy Social Media Marketing Strategist to join our marketing team. The role emphasizes crafting compelling narratives and building vibrant online communities across major platforms from a home office.

The ideal candidate will own end-to-end social strategies, analyze performance, and drive measurable results while collaborating with the team to maintain brand voice and consistency.

Qualificações

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• 3-5 years of experience in social media marketing with a portfolio of campaigns.
• Deep understanding of major social platforms, algorithms, and best practices for organic and paid content.

Responsabilidades

• Develop and execute comprehensive social media strategies that align with brand objectives and marketing goals.
• Create, curate, and manage engaging content across all relevant social platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Monitor channels for industry trends, competitor activities, and customer feedback, responding promptly and professionally.
• Analyze social media performance data and KPIs, providing regular reports with actionable insights and recommendations for optimization.
• Manage social media advertising campaigns, including budget allocation, targeting, and ad creative development.
• Collaborate with wider marketing team to ensure brand consistency and integrate social media with broader campaigns.
• Build and foster online communities, engaging with followers and responding to inquiries and comments.
• Stay up-to-date with latest social media best practices, tools, and platform updates.

Conhecimentos

Copywriting

Graphic design

Video editing

Analytics

Communication

Formação

Bachelor's degree in Marketing, Communications, Journalism, or related field

Ferramentas

Hootsuite

Buffer

Sprout Social

Analytics platforms

Descrição da vaga

About the Role

Our client is seeking a creative and data-savvy Social Media Marketing Strategist to join their innovative marketing team, ideally based near Centurion, Gauteng. This role is perfect for an individual who excels at crafting compelling narratives and building vibrant online communities. You will be responsible for developing and implementing cutting-edge social media strategies across various platforms to enhance brand visibility, engagement, and lead generation. This is a fully remote position, offering flexibility and the opportunity to work with a forward-thinking organization from the comfort of your home office. The ideal candidate is a strategic thinker with a deep understanding of social media trends, analytics, and content creation, passionate about driving measurable results through engaging social campaigns. You will play a critical role in defining our social media voice and expanding our digital footprint.

Key Responsibilities

• Develop and execute comprehensive social media strategies that align with brand objectives and marketing goals.
• Create, curate, and manage engaging content (text, image, and video) across all relevant social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Monitor social media channels for industry trends, competitor activities, and customer feedback, responding promptly and professionally.
• Analyze social media performance data and KPIs, providing regular reports with actionable insights and recommendations for optimization.
• Manage social media advertising campaigns, including budget allocation, targeting, and ad creative development.
• Collaborate with the wider marketing team to ensure brand consistency and integrate social media efforts with broader campaigns.
• Build and foster online communities, engaging with followers and responding to inquiries and comments.
• Stay up-to-date with the latest social media best practices, tools, and platform updates.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Proven 3-5 years of experience in social media marketing, with a portfolio showcasing successful campaigns.
• Deep understanding of major social media platforms, their algorithms, and best practices for organic and paid content.
• Excellent content creation skills, including copywriting, basic graphic design, and video editing.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Strong analytical skills with the ability to interpret data and translate it into strategic insights.
• Exceptional communication and interpersonal skills, with a knack for engaging online audiences.
• Ability to work independently and manage multiple projects effectively in a remote setting.
• Creative mindset with a strong eye for visual aesthetics and storytelling.

Benefits

• Remote work flexibility, allowing you to work from anywhere.
• An annual salary of R .
• Opportunities for skill development and professional growth in a rapidly evolving field.
• Collaborative and supportive online work environment.
• Chance to shape the social media presence for diverse clients.
• Access to industry-leading social media marketing tools.