Remote Social Media Marketing Specialist

Placements24; Rustenburg; Hybrid; ZAR 300,000 - 540,000; Full time

Benefits offered by this job

Fully remote work

Competitive salary

Professional development opportunities

Job summary

Placements24 is hiring a Remote Social Media Marketing Specialist to grow our client's online presence from anywhere in South Africa. The role focuses on developing and executing social media strategies, creating high-quality content, and managing ads to drive engagement.

You will analyze metrics, report insights, and collaborate with the marketing team to ensure a cohesive brand voice across platforms, while staying current with trends and best practices.

Qualifications

• Minimum proven experience as Social Media Specialist/Manager.
• Strong content creation skills across text, image and video.
• Experience with paid social campaigns and budgeting.
• Familiarity with analytics tools and KPIs.

Responsibilities

• Develop and manage social media strategies and content calendars.
• Create and schedule engaging content across platforms (FB, IG, X, LinkedIn, TikTok).
• Monitor trends, competitor activity and customer feedback.
• Engage with followers and manage community interactions.
• Design and run paid campaigns to increase reach and conversions.
• Analyze performance and provide regular insights and recommendations.
• Collaborate with marketing to maintain brand consistency.
• Stay updated on best practices and platform changes.
• Identify influencers and brand advocates.
• Manage social media tools and analytics platforms.

Skills

Social media strategy

Content creation

Paid campaigns

Analytics & KPIs

Remote work

Communication skills

Education

Bachelor’s in Marketing/Communications

Tools

Hootsuite

Buffer

Sprout Social

Native analytics tools

Job description

About the Role

Our client is actively seeking a creative and highly motivated Remote Social Media Marketing Specialist to manage and grow their online community presence across various social media platforms. This is a fully remote position, offering the flexibility to work from anywhere within South Africa. The ideal candidate will be passionate about social media trends, possess exceptional content creation skills, and have a keen understanding of how to engage target audiences and build brand loyalty. You will be responsible for developing and executing social media strategies, creating compelling content, managing social media advertising campaigns, and analyzing performance metrics to drive engagement and achieve marketing objectives. This role requires a proactive individual who can thrive in a remote work environment and independently manage their workload. Join our client's innovative team and contribute to shaping their digital voice and online impact. We are looking for someone who can bring fresh ideas and a strategic approach to our client's social media efforts, fostering a strong and interactive online presence. The successful candidate will be a key player in expanding our client's reach and engagement in the digital space.

Key Responsibilities

• Develop, implement, and manage social media strategies and content calendars.
• Create, curate, and schedule engaging and high-quality content (text, image, video) across all relevant social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Monitor social media channels for industry trends, competitor activity, and customer feedback.
• Engage with followers, respond to comments and messages, and foster a positive community environment.
• Design and execute paid social media advertising campaigns to increase brand awareness and drive traffic/conversions.
• Analyze social media performance metrics and generate regular reports with insights and recommendations.
• Collaborate with the marketing team to ensure brand consistency across all social media communications.
• Stay updated with the latest social media best practices, tools, and platform changes.
• Identify and engage with influencers and brand advocates.
• Manage social media tools and analytics platforms effectively.

Requirements

• Proven work experience as a Social Media Specialist or Social Media Manager.
• Excellent knowledge of social media platforms, their respective audiences, and best practices.
• Experience in creating engaging text, image, and video content.
• Proficiency in using social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social, native platform analytics).
• Experience running paid social media campaigns and managing budgets.
• Strong understanding of social media KPIs and how to measure success.
• Excellent written and verbal communication skills.
• Ability to work independently and manage time effectively in a remote setting.
• A Bachelor's degree in Marketing, Communications, Journalism, or a related field is preferred.
• Creative thinking and problem-solving abilities.

Benefits

• Fully remote work arrangement, offering flexibility and work-life balance.
• Competitive salary and performance incentives.
• Opportunities for professional development and continuous learning in social media marketing.
• Be part of a forward-thinking and innovative company culture.
• Directly contribute to the brand's online growth and community engagement.
• Access to the latest digital marketing tools and resources.