Social Media Marketing Specialist

Placements24; Mossel Bay; On-site; ZAR 180,000 - 360,000; Full time

Benefits offered by this job

Competitive salary

Professional development

Collaborative environment

Coastal location

Brand visibility impact

Full-time employment

Job summary

Placements24 in Mossel Bay, Western Cape, is seeking a Creative and dynamic Social Media Marketing Specialist to join its marketing team. You will manage the company's social media presence, develop engaging content, and execute campaigns to boost brand awareness.

The ideal candidate has a passion for social media, strong content creation skills, and a good grasp of analytics. You will collaborate with the marketing team and contribute to digital outreach in a growing coastal business.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or related field.
• 1–3 years of experience in social media marketing or management.
• Excellent knowledge of major social media platforms and their audiences.
• Proven ability to create engaging and creative social media content.

Responsibilities

• Develop and implement social media strategies to align with marketing goals.
• Create, curate, and schedule engaging content for Facebook, Instagram, Twitter, LinkedIn.
• Monitor channels for comments, messages, and mentions; respond promptly and professionally.
• Engage with followers and build online community relationships.
• Track and analyze social media performance using relevant analytics tools.
• Identify trends in social media and digital marketing and adapt strategies.
• Collaborate with the marketing team on integrated campaigns.
• Assist in the creation of social media advertising campaigns.
• Report on key social media metrics and campaign results to management.
• Stay up-to-date with the latest social media best practices and technologies.

Skills

Social media strategy

Content creation

Community engagement

Analytics basics

Education

Bachelor's degree in Marketing, Communications, PR, or related field

Tools

Buffer

Hootsuite

Job description

About the Role

Our client is seeking a creative and dynamic Social Media Marketing Specialist to join their marketing team in Mossel Bay, Western Cape. This role will be responsible for managing the company's social media presence, developing engaging content, and executing social media campaigns to increase brand awareness and drive customer engagement. The ideal candidate will have a passion for social media, a knack for creating compelling content, and a good understanding of social media analytics. This is an exciting opportunity to contribute to a growing business in the beautiful coastal town of Mossel Bay and play a key role in its digital outreach.

Key Responsibilities

• Develop and implement social media strategies to align with marketing goals.
• Create, curate, and schedule engaging content (text, images, videos) for all social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
• Monitor social media channels for comments, messages, and mentions, responding promptly and professionally.
• Engage with followers and build online community relationships.
• Track and analyze social media performance using relevant analytics tools.
• Identify trends in social media and digital marketing, and adapt strategies accordingly.
• Collaborate with the marketing team on integrated campaigns.
• Assist in the creation of social media advertising campaigns.
• Report on key social media metrics and campaign results to management.
• Stay up-to-date with the latest social media best practices and technologies.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• 1-3 years of experience in social media marketing or management.
• Excellent knowledge of major social media platforms and their respective audiences.
• Proven ability to create engaging and creative social media content.
• Familiarity with social media management tools (e.g., Buffer, Hootsuite).
• Basic understanding of social media analytics and reporting.
• Strong written and verbal communication skills.
• Good organizational skills and attention to detail.
• Ability to work effectively in a team and independently.
• A proactive and enthusiastic approach to marketing.

Benefits

• Competitive salary and benefits package.
• Opportunities for professional development and skill enhancement.
• A supportive and collaborative work environment.
• The chance to work in a beautiful coastal location.
• Direct impact on the company's brand visibility and customer engagement.
• Full-time employment with a reputable local business.