Social Media Marketing Specialist

Placements24; George; On-site; ZAR 300,000 - 450,000; Full time

Benefits offered by this job

Salary package with growth potential

Medical aid contributions

Provident fund

Job summary

Placements24 in George, Western Cape, seeks a creative Social Media Marketing Specialist to develop and execute engaging social media strategies that grow brand visibility and drive traffic to our client’s platforms.

Responsibilities include content creation, multi-platform management, analytics, and collaboration with marketing to align campaigns with business goals. The role emphasizes storytelling and community building within the George office environment.

Qualifications

• Proven experience as Social Media Specialist or similar role.
• Excellent understanding of social media KPIs and audience demographics.
• Proficiency in content creation tools and social media management platforms.
• Strong copywriting and editing skills; ability to adapt tone per platform.
• Experience with analytics and reporting tools; ability to translate data into strategy.
• Keen eye for visual aesthetics and graphic design principles.
• Excellent communication and interpersonal skills.
• Familiarity with SEO principles as they apply to social media.

Responsibilities

• Develop, implement, and manage social media strategies across platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Create, curate, and schedule engaging content (text, images, videos).
• Monitor channels for trends and inquiries; respond professionally.
• Analyze performance metrics using platform analytics, GA, and tools.
• Report on campaign performance with insights and recommendations.
• Collaborate with marketing to align social efforts with campaigns and goals.
• Engage with influencers and communities.
• Stay updated on social media best practices and algorithm changes.
• Manage social media advertising campaigns, including budget optimization.

Skills

Social media strategy

Content creation

Analytics

Copywriting

Communication

Team collaboration

SEO basics

Tools

Canva

Adobe Creative Suite

Hootsuite

Buffer

Job description

About the Role

Our client is actively searching for a creative and results-driven Social Media Marketing Specialist to join their marketing department in the scenic coastal city of George. This pivotal role involves crafting and executing engaging social media strategies that enhance brand visibility, foster community engagement, and drive traffic to our client's digital platforms. The ideal candidate will possess a deep understanding of various social media channels, emerging trends, and analytics, coupled with a passion for storytelling and community building. You will be instrumental in developing innovative content, managing social media campaigns, and analyzing performance metrics to optimize our client's online presence in the Western Cape. This position requires a proactive individual who can translate marketing objectives into compelling social media narratives. Join our client in George and be a key player in their digital evolution.

Key Responsibilities

• Develop, implement, and manage social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create, curate, and schedule engaging and high-quality content, including text, images, and videos.
• Monitor social media channels for trends, conversations, and customer inquiries, responding in a timely and professional manner.
• Analyze social media performance metrics using tools like native platform analytics, Google Analytics, and specialized social media tools.
• Report on campaign performance, providing insights and recommendations for improvement.
• Collaborate with the marketing team to align social media efforts with broader marketing campaigns and business goals.
• Engage with influencers and build relationships within relevant online communities.
• Stay abreast of the latest social media best practices, tools, and algorithm changes.
• Manage social media advertising campaigns, including budget allocation and ad optimization.

Requirements

• Proven work experience as a Social Media Specialist or similar role, with a demonstrable track record of growing social media presence.
• Excellent understanding of social media KPIs, audience demographics, and platform-specific best practices.
• Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite) and social media management platforms (e.g., Hootsuite, Buffer).
• Strong copywriting and editing skills with the ability to adapt tone and style for different platforms.
• Experience with social media analytics and reporting tools.
• Ability to interpret data and translate it into actionable strategies.
• A keen eye for visual aesthetics and an understanding of graphic design principles.
• Excellent communication and interpersonal skills.
• Familiarity with SEO principles and their application to social media is a plus.

Benefits

• Our client offers a competitive salary package commensurate with experience, along with opportunities for professional growth and development.
• Employees benefit from being part of a collaborative team environment in George , a city known for its natural beauty.
• While this role is office-based, fostering strong team cohesion, our client does offer other roles with flexible arrangements.
• Other benefits include medical aid contributions and a provident fund.
• You will have access to modern office facilities and the chance to work on exciting projects that impact the brand's reach.
• We encourage continuous learning and provide resources to support your professional journey.
• This position offers a fantastic opportunity to shape and execute social media strategies in a tangible way.