Social Media and Content Manager

Placements24; Mossel Bay; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary

Medical aid benefits

Generous annual leave

Professional development and training

Job summary

Placements24 in Mossel Bay, Western Cape, seeks a creative, results-driven Social Media and Content Manager to lead strategy and content across Facebook, Instagram, LinkedIn and TikTok.

The ideal candidate holds a Bachelor’s in Marketing, Communications or related field, with 4+ years in social media and content creation, proven campaigns, strong writing/editing skills, SEO awareness, and collaboration across teams in a hybrid Mossel Bay environment.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism or related field.
• 4+ years in social media management and content creation.
• Proven success in developing and executing engaging social media campaigns.
• Excellent writing, editing and visual content creation skills.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Strong understanding of SEO principles as they apply to social content.
• Creative storyteller with ability to engage audiences.
• Ability to work independently and with a team in Mossel Bay.
• Experience with paid social campaigns is advantageous.
• Strong organizational skills and attention to detail.

Responsibilities

• Develop, implement and manage social media strategy across platforms.
• Create engaging, high-quality content including text, image and video.
• Schedule and publish content with consistent brand voice.
• Monitor trends, competitor activity and relevant conversations.
• Engage with online communities and respond to comments/messages.
• Analyze performance data and generate regular reports.
• Identify growth opportunities and implement engagement strategies.
• Collaborate with marketing and design teams for content alignment.
• Stay up-to-date with social media best practices and platforms.
• Manage paid social campaigns including budget allocation and tracking.

Skills

Social media management

Content creation

Writing & editing

Analytics

SEO for social media

Storytelling

Team collaboration

Education

Bachelor's degree in Marketing/Communications/Journalism or related field

Tools

Hootsuite

Buffer

Analytics platforms

Job description

About the Role

Our client is seeking a creative and results-driven Social Media and Content Manager to join their team in Mossel Bay, Western Cape. This role is crucial for developing and executing engaging social media strategies and creating compelling content that enhances brand visibility and audience interaction. You will be responsible for managing all social media channels, creating high-quality content, and analyzing performance metrics to optimize campaigns. The ideal candidate will have a deep understanding of social media trends, a knack for storytelling, and the ability to translate marketing objectives into effective digital content. This is an exciting opportunity to contribute to a vibrant brand within the beautiful Western Cape.

Key Responsibilities

• Develop, implement, and manage the company's social media strategy across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Create engaging, high-quality, and platform-specific content, including text, image, and video.
• Schedule and publish content, ensuring consistent brand voice and messaging.
• Monitor social media channels for industry trends, competitor activity, and relevant conversations.
• Engage with the online community, respond to comments and messages, and foster positive interactions.
• Analyze social media performance data using analytics tools and generate regular reports.
• Identify opportunities for growth and implement strategies to increase followers and engagement.
• Collaborate with marketing and design teams to ensure content alignment and visual consistency.
• Stay up-to-date with the latest social media best practices, tools, and emerging platforms.
• Manage social media advertising campaigns, including budget allocation and performance tracking.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 4 years of experience in social media management and content creation.
• Proven success in developing and executing engaging social media strategies.
• Excellent writing, editing, and visual content creation skills.
• Proficiency in using social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Strong understanding of SEO principles as they apply to social media content.
• Creative thinker with a passion for digital storytelling.
• Ability to work independently and collaboratively in a team environment in Mossel Bay.
• Experience with paid social media campaigns is an advantage.
• Strong organizational skills and attention to detail.

Benefits

• Competitive salary package.
• Hybrid work model offering a blend of office and remote flexibility.
• Opportunity to shape the social media presence of a growing brand in Mossel Bay.
• Comprehensive medical aid benefits.
• Generous annual leave.
• Professional development and training opportunities.
• A dynamic and creative work culture.