Remote Social Media Marketing Specialist

Placements24; Kempton Park; Remote; ZAR 180,000 - 360,000; Full time

Benefits offered by this job

Fully remote

Career growth opportunities

Job summary

Placements24 is seeking a Remote Social Media Marketing Specialist to develop and execute engaging campaigns from a fully remote setting. You will craft content, analyze performance, and foster online communities across major platforms, collaborating with design and content teams to optimize ROI.

The role emphasizes creativity, trend awareness, and strong written communication, with independent project management in a distributed team environment.

Qualifications

• Proven work experience as a Social Media Specialist or similar role.
• Excellent knowledge of social media platforms, their respective audiences, and best practices.
• Hands-on experience in content management, social media marketing, and campaign optimization.
• Proficiency in using social media analytics tools (e.g., Hootsuite, Buffer, Sprout Social, native platform analytics).
• Strong understanding of SEO and web traffic metrics.
• Creative mindset with the ability to generate engaging content ideas.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Ability to work independently and manage multiple projects in a remote setting.
• A portfolio showcasing successful social media campaigns is highly desirable.

Responsibilities

• Develop, implement, and manage social media strategies to align with business goals and increase brand awareness.
• Create, curate, and schedule engaging and high-quality content across all relevant social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Monitor social media channels for industry trends, audience sentiment, and competitor activity, providing timely responses and engagement.
• Analyze social media data and metrics to track performance, measure ROI, and identify opportunities for optimization.
• Collaborate with design and content teams to produce visually appealing and informative social media assets.
• Build and nurture online communities, fostering positive engagement and responding to comments and messages.
• Plan and execute paid social media advertising campaigns, including targeting, budget management, and performance analysis.
• Stay up-to-date with the latest social media best practices, tools, and emerging platforms.

Skills

Social media strategy

Content creation

Analytics

SEO basics

Community management

Remote collaboration

Tools

Hootsuite

Buffer

Sprout Social

Platform analytics

Job description

About the Role

Our client is seeking a talented and innovative Remote Social Media Marketing Specialist to join their fully remote marketing department. This position is ideal for a creative individual passionate about building engaging online communities and driving brand visibility through compelling social media content. You will be at the forefront of our digital presence, responsible for developing and executing strategies across major social platforms. Working from anywhere in Tembisa, Gauteng or beyond, you will collaborate virtually with a dynamic team to craft compelling narratives and foster meaningful interactions with our audience. This role demands a proactive approach, exceptional creativity, and a deep understanding of social media trends and analytics to ensure our brand resonates effectively with our target demographics.

Key Responsibilities

• Develop, implement, and manage social media strategies to align with business goals and increase brand awareness.
• Create, curate, and schedule engaging and high-quality content across all relevant social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Monitor social media channels for industry trends, audience sentiment, and competitor activity, providing timely responses and engagement.
• Analyze social media data and metrics to track performance, measure ROI, and identify opportunities for optimization.
• Collaborate with design and content teams to produce visually appealing and informative social media assets.
• Build and nurture online communities, fostering positive engagement and responding to comments and messages.
• Plan and execute paid social media advertising campaigns, including targeting, budget management, and performance analysis.
• Stay up-to-date with the latest social media best practices, tools, and emerging platforms.

Requirements

• Proven work experience as a Social Media Specialist or similar role.
• Excellent knowledge of social media platforms, their respective audiences, and best practices.
• Hands-on experience in content management, social media marketing, and campaign optimization.
• Proficiency in using social media analytics tools (e.g., Hootsuite, Buffer, Sprout Social, native platform analytics).
• Strong understanding of SEO and web traffic metrics.
• Creative mindset with the ability to generate engaging content ideas.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Ability to work independently and manage multiple projects in a remote setting.
• A portfolio showcasing successful social media campaigns is highly desirable.

Benefits

As a fully remote position, this role offers ultimate flexibility and work-life balance. Our client provides a competitive salary, opportunities for professional growth in a cutting-edge digital environment, and the chance to be part of a collaborative and supportive remote team. All necessary tools and support will be provided to ensure your success from your home office in or around Tembisa, Gauteng.