Social Media Marketing Specialist

Placements24; Gqeberha; On-site; ZAR 240,000 - 360,000; Full time

Benefits offered by this job

Competitive salary

Health insurance

Paid time off

Professional development opportunities

Job summary

Placements24 seeks a results-driven Social Media Marketing Specialist to join our team in Port Elizabeth. You will develop and implement engaging social media strategies to boost brand awareness, customer engagement, and online sales for our ecommerce brand.

You will manage day-to-day activities, create compelling content, monitor channels, and analyze performance to optimize campaigns. A hands-on marketer, you will collaborate closely with marketing and sales to align messaging and drive growth.

Qualifications

• 2-4 years of experience in social media marketing with ecommerce focus.
• Bachelor's degree in Marketing, Communications, or related field preferred.

Responsibilities

• Develop and execute social media campaigns across platforms (Facebook, Instagram, LinkedIn) for ecommerce audience.
• Create engaging content including graphics, videos and copy to promote products and brand initiatives.
• Monitor channels, respond to inquiries, and foster community growth.
• Analyze performance data, track key metrics, and provide regular reports with actionable insights.

Skills

Content creation

SMM advertising

Analytics

Community management

Digital marketing

Education

Bachelor's degree (preferred)

Tools

Hootsuite

Buffer

Sprout Social

Job description

About the Role

Our client is seeking a talented and results-oriented Social Media Marketing Specialist to join their vibrant team in Port Elizabeth . This role is pivotal in developing and implementing engaging social media strategies that drive brand awareness, customer engagement, and sales for their e-commerce business. You will be responsible for managing day-to-day social media activities, creating compelling content, and analyzing performance to ensure maximum impact. This is an excellent opportunity for a hands-on marketer to contribute directly to the growth of a dynamic online brand within a collaborative office environment.

Key Responsibilities

• Develop and execute social media marketing campaigns across platforms like Facebook, Instagram, and LinkedIn, tailored for an e-commerce audience.
• Create visually appealing and engaging content, including graphics, videos, and compelling copy, to promote products and brand initiatives.
• Monitor social media channels for customer interactions, respond to inquiries, and foster community growth.
• Analyze social media performance data, track key metrics, and provide regular reports with actionable insights for optimization.
• Stay current with social media trends, platform updates, and best practices to maintain a competitive edge.
• Collaborate with the marketing and sales teams to ensure cohesive brand messaging and campaign alignment.

Requirements

• 2-4 years of experience in social media marketing, with a focus on e-commerce or retail.
• Proven ability to create engaging content and manage social media advertising campaigns.
• Proficiency with social media management tools and analytics platforms.
• Strong understanding of digital marketing principles and customer engagement strategies.
• Excellent communication, interpersonal, and organizational skills.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Benefits

• Competitive salary and performance-based incentives.
• Opportunity to work in a bustling office environment in Port Elizabeth .
• Comprehensive health insurance coverage.
• Paid time off and company holidays.
• Professional development opportunities and training programs.