Social Media Manager - Brand Engagement

Placements24; Gqeberha; On-site; ZAR 300,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Medical coverage

Professional development

Collaborative work environment in Port

Generous annual leave

Job summary

Placements24 is seeking a dynamic Social Media Manager to build and nurture online communities in Port Elizabeth. You will craft innovative strategies to boost brand awareness, engagement, and loyalty, working with the marketing team to maintain a cohesive voice and digital presence.

You will lead content creation, community management, and performance analysis, leveraging best practices across platforms to drive growth.

Qualifications

• Proven experience as Social Media Manager or similar with a strong portfolio.
• Deep knowledge of major platforms (Facebook, Instagram, X, LinkedIn, TikTok).
• Excellent content creation, copywriting and editing skills.

Responsibilities

• Develop and execute a comprehensive social media strategy aligned with marketing goals.
• Create, curate, and manage engaging content across platforms.
• Monitor channels for trends, conversations and competitor activity; report insights.

Skills

Social media strategy

Content creation

Community management

Analytics

Copywriting

Communication

Campaign analysis

Education

Bachelor's degree in Marketing, Communications, Journalism

Tools

Hootsuite

Buffer

Analytics platforms

Job description

About the Role

Our client is seeking a dynamic and strategic Social Media Manager to build and nurture their online community in Port Elizabeth . You will be responsible for developing and implementing innovative social media strategies to increase brand awareness, engagement, and loyalty. This role requires a creative mind with a deep understanding of various social platforms, content creation, and community management best practices. You will work closely with the marketing team to ensure a cohesive brand voice and impactful digital presence, contributing to the vibrant culture of this coastal city.

Key Responsibilities

• Develop and execute a comprehensive social media strategy aligned with marketing goals.
• Create, curate, and manage engaging content (text, images, video) across all relevant social media platforms.
• Monitor social media channels for industry trends, conversations, and competitor activity.
• Engage with the online community, respond to comments and messages promptly and professionally.
• Analyze social media performance metrics and provide regular reports with actionable insights.
• Collaborate with internal teams to ensure brand consistency and integrated campaign execution.

Requirements

• Proven experience as a Social Media Manager or similar role, with a strong portfolio of successful social media campaigns.
• In-depth knowledge of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) and their respective audiences.
• Excellent content creation, copywriting, and editing skills.
• Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Strong communication and interpersonal skills, with the ability to build relationships with followers.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Benefits

• Competitive salary and performance incentives.
• Comprehensive medical and dental coverage.
• Opportunities for professional development in social media marketing.
• A collaborative and creative work environment in Port Elizabeth .
• Generous annual leave entitlement.