Social Media Specialist

Placements24; Gqeberha; On-site; ZAR 180,000 - 300,000; Full time

Benefits offered by this job

Health benefits

Paid time off

Training programs

Dynamic work environment

Job summary

Placements24 seeks a creative Social Media Specialist to manage its online presence in Port Elizabeth, developing and executing engaging social media strategies to grow brand awareness and drive traffic.

You will craft compelling text, image, and video content, monitor trends, engage with audiences, and analyze performance to optimize campaigns within a dynamic marketing team.

Qualifications

• Proven work experience as a Social Media Specialist or similar role.
• Strong knowledge of major social platforms and best practices.
• Ability to create engaging content (text, image, video).
• Experience with social media analytics and reporting tools.

Responsibilities

• Develop, implement, and manage social media strategies across platforms.
• Create engaging content tailored for each platform (text, image, video).
• Monitor industry trends, customer feedback, and competitor activity.
• Analyze performance metrics and report insights with optimization recommendations.

Skills

Strategy development

Content creation

Analytics & reporting

Communication

Tools

Graphic design tools

Video editing

Job description

About the Role

Our client is looking for an enthusiastic and creative Social Media Specialist to manage their online presence in Port Elizabeth. This role is responsible for developing and executing engaging social media strategies across various platforms to increase brand awareness, drive traffic, and foster community engagement. You will create compelling content, monitor social media trends, and interact with our online audience. This is a fantastic opportunity for a social media savvy individual to make a tangible impact on our brand's digital footprint within a supportive and growth-oriented marketing team.

Key Responsibilities

• Develop, implement, and manage social media strategies across platforms like Facebook, Instagram, Twitter, and LinkedIn.
• Create engaging and high-quality text, image, and video content tailored for each social media platform.
• Monitor social media channels for industry trends, customer feedback, and competitor activity.
• Respond to comments and messages in a timely and professional manner, fostering positive community interaction.
• Analyze social media performance metrics, reporting on key insights and making recommendations for optimization.

Requirements

• Proven work experience as a Social Media Specialist or in a similar role.
• Excellent knowledge of major social media platforms and their respective best practices.
• Proficiency in creating engaging social media content, including basic graphic design and video editing skills.
• Strong understanding of social media analytics and reporting tools.
• Excellent written and verbal communication skills, with a creative flair.

Benefits

• Competitive salary and opportunities for performance-based bonuses.
• Comprehensive health and wellness benefits package.
• Generous paid time off and company holidays.
• Access to training and development programs to enhance social media skills.
• A dynamic and fun work environment where creativity is encouraged and valued.