Social Media Marketing Manager - Brand Engagement

Placements24; George; Vor Ort; ZAR 350.000 - 600.000; Vollzeit

Benefits dieser Stelle

Medical aid

Retirement fund

Professional development

Zusammenfassung

Placements24 is seeking a Social Media Marketing Manager to lead our online presence in George, Western Cape. You will craft and execute a data-driven social media strategy that elevates brand awareness, engagement, and traffic across Facebook, Instagram, LinkedIn, TikTok, and more.

You will oversee content creation, influencer outreach, and paid campaigns while collaborating with marketing, PR, and product teams. A creative storyteller with strong analytics will thrive in this role.

Qualifikationen

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• 4+ years managing social media for brands.
• Proven success in strategies that drive engagement and business objectives.
• Expertise with social analytics tools (Sprout Social, Hootsuite Analytics, native insights).
• Excellent written and verbal communication; strong copywriting.

Aufgaben

• Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and website traffic.
• Manage and oversee all company social media accounts (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Create, curate, and schedule engaging content tailored to each platform and audience.
• Monitor social media trends and apply knowledge to improve efforts.
• Engage with the online community and respond to comments professionally.
• Analyze data to measure campaign effectiveness and identify optimization opportunities.
• Collaborate with marketing, PR, and product teams to ensure brand consistency.
• Manage social media advertising campaigns, including budget allocation and performance tracking.
• Identify and engage with influencers and brand advocates.

Kenntnisse

Copywriting

Social media analytics

Content creation

Campaign management

Communication

Team collaboration

Independent work

Ausbildung

Bachelor's degree (Marketing/Communications/Journalism)

Tools

Sprout Social

Hootsuite Analytics

Native platform insights

Jobbeschreibung

About the Role

Our client, a well-established consumer goods company, is looking for an innovative and strategic Social Media Marketing Manager to lead their online community engagement efforts. This role is crucial for building and maintaining a strong brand presence across all relevant social platforms. Based in George, Western Cape , you will be responsible for crafting and executing a compelling social media strategy that aligns with overall marketing objectives and drives brand loyalty. The ideal candidate will be a creative storyteller, a data-savvy analyst, and a proactive community builder, passionate about leveraging social media to connect with customers and amplify brand messaging. This is a fantastic opportunity to shape the digital voice of a growing brand in the beautiful George region.

Key Responsibilities

• Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and website traffic.
• Manage and oversee all company social media accounts (", e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok").
• Create, curate, and schedule engaging and high-quality content (text, images, video) tailored to each platform and target audience.
• Monitor social media trends, tools, and applications, and apply that knowledge to improve social media efforts.
• Engage with the online community, respond to comments and queries in a timely and professional manner, and foster positive relationships.
• Analyze social media data and metrics to measure the effectiveness of campaigns and identify areas for optimization.
• Collaborate with marketing, PR, and product development teams to ensure brand consistency and coordinate promotional activities.
• Manage social media advertising campaigns, including budget allocation, targeting, and performance tracking.
• Identify and engage with influencers and brand advocates to expand reach and credibility.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 4 years of experience managing social media platforms and campaigns for brands.
• Proven success in developing and executing social media strategies that drive engagement and achieve business objectives.
• Expertise in social media analytics tools (", e.g., Sprout Social, Hootsuite Analytics, native platform insights").
• Excellent written and verbal communication skills, with a talent for crafting compelling copy.
• Strong understanding of social media best practices, current trends, and platform algorithms.
• Experience with social media advertising and paid social campaigns.
• Creative mindset with an eye for visual aesthetics and design.
• Ability to work independently and as part of a team in a fast-paced environment.

Benefits

Our client offers a competitive remuneration package, commensurate with experience. In addition to a stimulating work environment in George , employees receive medical aid and a retirement fund. Opportunities for professional development, including attending industry conferences and workshops, are provided. We value work-life balance and offer a supportive culture. This role comes with a clear career progression path within the marketing department. Enjoy the stunning natural beauty of the Western Cape while contributing to a thriving business.