Social Media Marketing Manager - George

Placements24; George; Presencial; ZAR 350.000 - 520.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary

Medical aid contribution

Training and development

George-based role in Western Cape

Descripción de la vacante

Placements24 in George, Western Cape, is seeking an experienced Social Media Marketing Manager to lead our online presence, shaping the brand voice and driving engagement across platforms.

You will develop a cohesive strategy, create multimedia content, manage paid campaigns, analyze performance, and collaborate with marketing teams to drive customer acquisition and loyalty in a fast-growing e-commerce environment.

Formación

• Proven experience as a Social Media Marketing Manager or similar role.
• Strong portfolio of successful campaigns across multiple platforms.
• Experience with multimedia content creation and design tools.
• Knowledge of paid social advertising and analytics platforms.
• Excellent copywriting and communication skills.

Responsabilidades

• Develop and execute a cohesive social media strategy across platforms.
• Create, curate, and schedule engaging content (text, image, video).
• Monitor trends, collect feedback, and respond to audience.
• Plan and manage paid social campaigns with budget and KPI focus.
• Analyze performance data and report insights for improvement.
• Collaborate with marketing and content teams for brand consistency.
• Stay updated on platform trends and new features.

Conocimientos

Social media marketing

Campaign management

Content creation

Analytics

Paid social advertising

Copywriting

Canva

Adobe Creative Suite

Hootsuite/Buffer

Team collaboration

Herramientas

Hootsuite

Buffer

Adobe Creative Suite

Canva

Descripción del empleo

About the Role

Our client, a dynamic and growing e-commerce business based in George, is seeking an experienced and creative Social Media Marketing Manager to lead their online presence and engagement strategies. This role is pivotal in shaping the brand's voice, driving community growth, and executing impactful social media campaigns that align with business objectives. You will be responsible for developing and implementing a cohesive social media strategy across all relevant platforms, fostering brand loyalty, and increasing customer acquisition through engaging content and targeted outreach. The ideal candidate possesses a deep understanding of social media trends, analytics, and paid social advertising, combined with a passion for creating compelling narratives that connect with audiences. This position offers a unique opportunity to make a significant impact on a rapidly expanding business in the beautiful Western Cape region.

Key Responsibilities

• Develop, implement, and manage a comprehensive social media strategy to align with business goals.
• Create, curate, and schedule engaging and high-quality content (text, images, video) across all social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Monitor social media channels for industry trends, customer feedback, and competitive activity.
• Engage with the online community, respond to comments and messages, and foster positive brand sentiment.
• Plan and execute paid social media advertising campaigns, including budget management, targeting, and optimization to achieve specific KPIs.
• Analyze social media data and performance metrics to generate regular reports, providing insights and recommendations for improvement.
• Collaborate with the marketing and content teams to ensure brand consistency and a unified messaging approach.
• Stay up-to-date with the latest social media best practices, technologies, and emerging platforms.

Requirements

• Proven experience as a Social Media Marketing Manager or similar role, with a strong portfolio of successful campaigns.
• In-depth knowledge of major social media platforms, their respective audiences, and best practices.
• Experience in creating engaging multimedia content and proficiency with design tools (e.g., Canva, Adobe Creative Suite).
• Demonstrable experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Strong understanding of paid social advertising strategies and campaign management.
• Excellent written and verbal communication skills, with a creative flair for copywriting.
• Analytical mindset with the ability to interpret data and translate it into actionable insights.
• Ability to work independently and as part of a team in a fast-paced environment.
• A passion for digital marketing and staying ahead of social media trends is essential for this role in George.

Benefits

• Our client offers a competitive salary, opportunities for professional growth and development, a vibrant and supportive work culture, and the chance to shape the social media presence of a growing brand.
• Employees receive a comprehensive medical aid contribution, access to ongoing training, and are part of a company that values innovation and teamwork.
• Located in George, the role provides a chance to work in a scenic environment while contributing to a thriving business.
• We foster a collaborative atmosphere where creativity is encouraged and contributions are recognized, ensuring a rewarding career path.