Senior Social Media Marketing Manager

Placements24; George; On-site; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Competitive salary

Professional development opportunities

Innovative culture

Performance-based bonuses

Generous leave policy

Job summary

Placements24 in George, Western Cape, seeks a Senior Social Media Marketing Manager to lead strategy development, oversee multi-channel campaigns, and drive customer acquisition. You will create high-quality content, manage budgets, and mentor a team in a fast-paced retail marketing environment.

The role requires 5+ years in social media marketing with 2+ years in leadership, strong analytics, and excellent communication skills.

Qualifications

• Minimum of 5 years of experience in social media marketing, with at least 2 years in a managerial or supervisory role.
• Demonstrated success in developing and executing social media strategies that have driven significant engagement and business results.
• Expert knowledge of social media platforms, their audiences, and best practices for content and advertising.
• Strong analytical skills and experience with social media analytics tools (e.g., Sprout Social, Hootsuite, native platform analytics).
• Excellent written and verbal communication skills, with a knack for creative storytelling.
• Experience in managing paid social media advertising budgets and optimizing campaigns for ROI.
• Ability to work independently and as part of a team in a fast-paced environment.
• Experience managing online communities and handling customer inquiries or complaints professionally.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Responsibilities

• Develop and execute innovative social media strategies aligned with overall marketing and business goals.
• Manage and grow the company's presence across all relevant social media channels (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Create compelling, high-quality content (text, image, and video) tailored for each platform and target audience.
• Plan and manage social media advertising campaigns, including budget allocation, targeting, and performance monitoring.
• Monitor social media trends, industry news, and competitor activities to identify new opportunities and potential risks.
• Engage with the online community, respond to comments and messages, and manage online reputation.
• Analyze social media performance metrics and provide actionable insights and regular reports to stakeholders.
• Lead, mentor, and develop a team of social media specialists.
• Collaborate with content creators, designers, and PR teams to ensure brand consistency.

Skills

Social media marketing

Team leadership

Content storytelling

Analytical skills

Communication skills

Budget management

Independent work

Education

Bachelor's degree in Marketing, Communications, Journalism, or related field

Tools

Sprout Social

Hootsuite

Platform analytics

Job description

About the Role

Our client, a leading retail brand with a significant presence in George, Western Cape , is actively seeking an experienced and visionary Senior Social Media Marketing Manager. This senior position will be responsible for developing, implementing, and overseeing all social media strategies to enhance brand visibility, foster community engagement, and drive customer acquisition. The successful candidate will be a creative thinker with a proven track record in managing complex social media campaigns and a deep understanding of current digital marketing trends. You will lead a team, manage significant budgets, and work closely with other departments to ensure a cohesive brand message across all online platforms. This is a key leadership role within our client's marketing division, offering the chance to shape the brand's online narrative and contribute significantly to business objectives in George .

Key Responsibilities

• Develop and execute innovative social media strategies aligned with overall marketing and business goals.
• Manage and grow the company's presence across all relevant social media channels (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Create compelling, high-quality content (text, image, and video) tailored for each platform and target audience.
• Plan and manage social media advertising campaigns, including budget allocation, targeting, and performance monitoring.
• Monitor social media trends, industry news, and competitor activities to identify new opportunities and potential risks.
• Engage with the online community, respond to comments and messages, and manage online reputation.
• Analyze social media performance metrics and provide actionable insights and regular reports to stakeholders.
• Lead, mentor, and develop a team of social media specialists.
• Collaborate with content creators, designers, and PR teams to ensure brand consistency.

Requirements

• Minimum of 5 years of experience in social media marketing, with at least 2 years in a managerial or supervisory role.
• Demonstrated success in developing and executing social media strategies that have driven significant engagement and business results.
• Expert knowledge of social media platforms, their respective audiences, and best practices for content and advertising.
• Strong analytical skills and experience with social media analytics tools (e.g., Sprout Social, Hootsuite, native platform analytics).
• Excellent written and verbal communication skills, with a knack for creative storytelling.
• Experience in managing paid social media advertising budgets and optimizing campaigns for ROI.
• Ability to work independently and as part of a team in a fast-paced environment.
• Experience managing online communities and handling customer inquiries or complaints professionally.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Benefits

• Our client offers a competitive salary and benefits package for this full-time position based in George, Western Cape . You will have the opportunity to work with a dynamic team and lead impactful social media campaigns.
• Professional development opportunities, including training and conference attendance, are provided.
• The company culture encourages innovation and creativity, providing a stimulating work environment.
• We also offer a generous leave policy and potential for performance-based bonuses.
• This role is ideal for a driven professional looking to advance their career in digital marketing.