Social Media Content Lead

Placements24; Centurion; Hybride; ZAR 600 000 - 900 000; Plein temps

Avantages offerts par ce poste

Hybrid work model

Competitive salary

Growth opportunities

Creative team environment

Résumé du poste

Placements24 is seeking a Social Media Content Lead in Centurion, Gauteng. You will drive the content strategy, oversee creation of copy, graphics, and video content, and manage a content calendar across platforms.

You will lead a team of content creators, designers, and copywriters, ensuring brand voice and quality. A strong portfolio in e-commerce social media is essential for this senior role.

Qualifications

• Bachelor's degree or equivalent in marketing, communications, or digital media.
• 5+ years in social media content creation and strategy, with e-commerce experience.
• Proven track record of successful content strategies and calendar management.
• Strong copywriting and visual storytelling skills.

Responsabilités

• Develop and execute a comprehensive social media content strategy aligned with brand objectives and campaigns.
• Lead creation of high-quality, platform-specific content, including copy, graphics, videos, and interactive formats.
• Manage content calendar to ensure a consistent flow of timely posts.
• Oversee content creators, designers, and copywriters, providing direction and feedback on quality and brand consistency.
• Collaborate with marketing to identify opportunities, audiences, and messaging.

Connaissances

Content strategy

Copywriting

Visual storytelling

Leadership / team management

Project management

Analytics tools

Formation

Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or related field

Outils

Social media analytics tools

Content management systems

Social media publishing tools

Content calendars

Description du poste

About the Role

Our client, a prominent e-commerce business, is seeking a creative and experienced Social Media Content Lead to spearhead content creation and strategy in Centurion, Gauteng, ZA. This role is vital for developing compelling narratives and engaging content that resonates with target audiences, enhances brand visibility, and drives conversions across all social media platforms. The ideal candidate possesses a strong portfolio of successful social media content, exceptional creative vision, and a deep understanding of content marketing principles within the e-commerce space. You will lead the content development process, collaborate with designers and copywriters, and ensure brand consistency and quality in all outgoing content. This is an exciting opportunity to shape the voice and visual identity of a growing brand. We are looking for a leader who can inspire creativity, manage content pipelines efficiently, and stay ahead of content trends. The Centurion, Gauteng, ZA location provides a strategic operational hub.

Key Responsibilities

• Develop and execute a comprehensive social media content strategy aligned with brand objectives and marketing campaigns.
• Lead the creation of high-quality, engaging, and platform-specific content, including written copy, graphics, videos, and interactive formats.
• Manage the social media content calendar, ensuring a consistent flow of relevant and timely posts.
• Oversee the work of content creators, designers, and copywriters, providing direction and feedback to maintain quality and brand consistency.
• Collaborate with the marketing team to identify content opportunities, define target audiences, and tailor messaging.
• Analyze content performance metrics, identifying what resonates best with the audience and informing future content creation.
• Stay updated on emerging content trends, platform features, and best practices in social media and e-commerce.
• Ensure all content adheres to brand guidelines, tone of voice, and legal/compliance requirements.
• Manage relationships with external content vendors or agencies as needed.
• Champion creative excellence and innovation in social media content across all channels.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field.
• 5+ years of experience in social media content creation and strategy, with a significant portion focused on e-commerce.
• Proven track record of developing successful content strategies and managing content calendars.
• Excellent creative vision, with strong copywriting and visual storytelling skills.
• Experience leading content teams or projects.
• Proficiency in using social media analytics tools to measure content performance.
• Familiarity with content management systems and social media publishing tools.
• Strong understanding of different social media platforms and their respective content best practices.
• Excellent communication, collaboration, and project management skills.
• A portfolio showcasing exceptional social media content and campaigns is required.

Benefits

• Opportunity to lead content strategy for a leading e-commerce brand.
• Be part of a creative and dynamic marketing team.
• Competitive salary and benefits package.
• Professional development and growth opportunities.
• Influence brand perception and customer engagement through compelling content.
• Hybrid work model offering a blend of office and remote flexibility.