Social Media Analyst

Placements24; Polokwane; Hybrid; ZAR 240,000 - 360,000; Full time

Benefits offered by this job

Competitive contract rate

Flexible remote work arrangements

Opportunity with a leading e-commerce/

Job summary

Placements24 in Polokwane, Limpopo, seeks a Social Media Analyst to provide data-driven insights into our social channels.

Track, measure, and analyze performance; generate reports; monitor listening tools; and work with marketing to optimize content and targeting.

Qualifications

• Proven experience as a Social Media Analyst or similar data role.
• Proficiency with social media analytics platforms and listening tools.
• Strong understanding of digital marketing metrics and business impact.
• Excellent data visualization and reporting skills.

Responsibilities

• Track and analyze key social media metrics across platforms.
• Generate detailed reports on performance, trends, and insights.
• Monitor social listening to gauge sentiment and trends.
• Analyze campaign performance to measure ROI and optimize strategies.
• Collaborate with marketing to inform content and audience targeting.

Skills

Data analysis

Social media analytics

Reporting

Data visualization

Communication

Education

Bachelor's degree in Marketing

Statistics

Data Science

Tools

Sprout Social

Hootsuite Analytics

Native platform insights

Job description

About the Role

Our client is looking for a sharp and analytical Social Media Analyst to provide data-driven insights into our social media performance from Polokwane . In this critical role, you will be responsible for tracking, measuring, and analyzing the effectiveness of our social media strategies, campaigns, and content. Your findings will directly inform our content creation, engagement tactics, and overall digital marketing efforts. This is an ideal opportunity for a data-focused individual passionate about understanding the 'why' behind social media trends and impact.

Key Responsibilities

• Track and analyze key social media metrics across all platforms (e.g., engagement, reach, impressions, conversion).
• Generate detailed reports on social media performance, highlighting trends, insights, and recommendations for improvement.
• Monitor social listening tools to gauge brand sentiment, identify emerging trends, and track competitor activity.
• Conduct in-depth analysis of campaign performance to measure ROI and optimize future strategies.
• Collaborate with the marketing team to provide data-backed recommendations for content optimization and audience targeting.

Requirements

• Proven experience as a Social Media Analyst or in a similar data analysis role focused on social media.
• Proficiency with social media analytics platforms (e.g., Sprout Social, Hootsuite Analytics, native platform insights) and social listening tools.
• Strong understanding of digital marketing metrics and how they relate to business objectives.
• Excellent data visualization and reporting skills, with the ability to communicate complex data clearly.
• Bachelor's degree in Marketing, Statistics, Data Science, or a related field is preferred.

Benefits

• Competitive contract rate commensurate with experience.
• Flexible remote work arrangements.
• Opportunity to work with a leading e-commerce company.
• Gain exposure to advanced social media analytics and strategies.
• Contribute to data-driven decision-making in Polokwane 's digital landscape.