Digital Marketing Executive - Social Media Focus

Placements24; Polokwane; Hybrid; ZAR 350,000 - 460,000; Full time

Benefits offered by this job

Hybrid work arrangement

Medical aid

Retirement fund contributions

Professional development

Supportive culture in Polokwane

Job summary

Placements24 is seeking a dynamic Digital Marketing Executive in Polokwane with a strong focus on social media to grow our online presence and support e-commerce initiatives.

You will develop content, manage communities, run paid campaigns, and analyze performance across Facebook, Instagram, and Twitter, collaborating with the marketing team to ensure brand consistency. This hybrid role mixes office collaboration with remote flexibility.

Qualifications

• Bachelor's degree required in Marketing, Communications, or related field.
• 2–4 years of digital marketing experience with social media focus.
• Proficient with social media management tools and analytics.

Responsibilities

• Develop and execute social media content plans across Facebook, Instagram, Twitter.
• Manage daily social media activities: posting, monitoring, engaging with comments.
• Run paid social campaigns to reach new audiences and drive conversions.
• Analyze performance metrics and generate insights reports.
• Stay updated on trends and best practices.
• Collaborate with marketing team for brand consistency and campaign integration.

Skills

Social media management

Content creation

Communication skills

SEO/SEM knowledge

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Hootsuite

Buffer

Analytics platforms

Job description

About the Role

Our client is seeking a dynamic Digital Marketing Executive with a strong focus on social media to join their team in Polokwane. This role is central to building and engaging our online community, driving brand awareness, and supporting e-commerce sales through strategic social media campaigns. You will be responsible for content creation, community management, and performance analysis across key social platforms. This hybrid role offers a fantastic opportunity to grow your career in digital marketing within a supportive environment, combining office-based collaboration with remote flexibility, and contributing to the company's online growth objectives.

Key Responsibilities

• Develop and execute engaging social media content plans across platforms like Facebook, Instagram, and Twitter.
• Manage daily social media activities, including posting, monitoring, and responding to comments and messages.
• Run targeted paid social media advertising campaigns to reach new audiences and drive conversions.
• Analyze social media performance metrics and generate reports with actionable insights.
• Stay abreast of social media trends, platform updates, and emerging best practices.
• Collaborate with the marketing team to ensure brand consistency and campaign integration.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 2-4 years of experience in digital marketing, with a significant emphasis on social media management.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Experience creating compelling visual and written content for social media.
• Understanding of SEO and SEM principles is a plus.
• Strong communication and interpersonal skills.

Benefits

• Competitive annual salary with regular performance reviews.
• Hybrid work arrangement allowing for both office collaboration and remote work.
• Comprehensive medical aid and retirement fund contributions.
• Opportunities for professional development and training in digital marketing.
• A positive and forward-thinking work culture in Polokwane.