SME Campaign Growth Lead

GoTyme ZA (South Africa); Cape Town; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Life Cover

Funeral Cover

Global Education Protector

Disability Cover

Severe Illness Benefit

Health Insurance

Medical Aid options

Retirement Annuity

EAP support

Company shares (T&C)

Job summary

GoTyme ZA (South Africa) is seeking an SME Campaign Manager to grow acquisition and engagement among SME customers. You will plan and execute integrated marketing campaigns across digital, partnerships, content, and events while coordinating budgets and timelines with internal teams and agencies.

Collaboration with sales, product, and marketing, plus a focus on understanding SME financing needs and communicating our funding solutions, will be essential for driving pipeline opportunities and ROI.

Qualifications

• 4 to 6 years experience in SME marketing campaign management.
• Experience managing integrated marketing campaigns across multiple channels.
• Experience working with B2B or SME customer segments.
• Marketing Diploma or Degree.
• Experience marketing financial products, lending services, or business funding solutions (preferred).

Responsibilities

• Develop and execute marketing campaigns for SME acquisition and growth.
• Plan integrated campaigns across digital, partnerships, content and events.
• Coordinate timelines, budgets and delivery across teams and agencies.
• Collaborate with product, commercial and digital teams to deliver campaigns.
• Understand GoTyme’s SME financing offerings and communicate value to target segments.
• Track performance, optimise campaigns, and measure ROI with data analysts.

Skills

AI analytics

AI tools

Campaign management

Digital marketing

Stakeholder management

Written communication

Education

Marketing Diploma or Degree

Job description

GoTyme ZA (South Africa) is seeking an SME Campaign Manager to grow acquisition and engagement among SME customers. You will plan and execute integrated marketing campaigns across digital, partnerships, content, and events while coordinating budgets and timelines with internal teams and agencies.

Collaboration with sales, product, and marketing, plus a focus on understanding SME financing needs and communicating our funding solutions, will be essential for driving pipeline opportunities and ROI.