SME Campaign Manager

GoTyme Bank Corporation; Cape Town; On-site; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Life cover

Funeral cover

Global Education Protector

Disability cover

Severe Illness Benefit

Health insurance

Medical aid options

Retirement annuity

EAP support

Competitive salaries

Non-guaranteed performance bonuses

Company shares

Wellness days

Social clubs

On-site barista

Job summary

GoTyme Bank Corporation is seeking an experienced Marketing Manager to lead SME-focused campaigns from planning through execution. You will work across digital, partnerships, content, and events to acquire and grow SME customers, while coordinating timelines, budgets, and cross-functional delivery.

The role requires 4–6 years in SME marketing, experience with integrated campaigns, and a Marketing Diploma or Degree.

Qualifications

• 4 to 6 years experience in SME marketing campaign management.
• Experience managing integrated marketing campaigns across multiple channels.
• Marketing Diploma or Degree.
• Experience marketing financial products, lending services, or business funding solutions (preferred).

Responsibilities

• Develop and execute marketing campaigns aimed at SME customer acquisition and growth.
• Plan integrated campaigns across digital, partnerships, content, and events.
• Coordinate campaign timelines, budgets, and delivery across internal teams and agencies.
• Ensure campaigns align with overall brand and commercial objectives.
• Collaborate with product, commercial, and digital teams to deliver campaign initiatives.
• Manage relationships with agencies and external partners where required.

Skills

Campaign management

B2B marketing

Data analytics

AI in marketing

Cross-functional collaboration

Digital marketing

Stakeholder management

Strategic planning

Education

Marketing Diploma or Degree

Tools

HubSpot

Google Analytics

Tableau

Job description

Responsibilities:

Campaign Planning and Execution

• Develop and execute marketing campaigns aimed at SME customer acquisition and growth
• Plan integrated campaigns across digital, partnerships, content, and events
• Coordinate campaign timelines, budgets, and delivery across internal teams and agencies
• Ensure campaigns align with overall brand and commercial objectives

SME Market Engagement

• Develop a deep understanding of SME financing needs, business challenges, and funding behaviour, including pain points around accessing capital
• Translate SME insights into relevant campaign messaging and positioning
• Work closely with sales teams to align campaigns with pipeline opportunities

Campaign Performance and Optimisation

• Track campaign performance against acquisition, engagement, and conversion targets
• Monitor campaign KPIs and optimise campaigns based on performance dataWork with data analysts to measure ROI and campaign effectiveness

Cross Functional Collaboration

• Collaborate with product, commercial, and digital teams to deliver campaign initiatives
• Manage relationships with agencies and external partners where required
• Ensure consistent messaging across all SME marketing activities

Financial Product Knowledge

• Understand GoTyme's business funding offerings and competitive positioning in the SME lending market
• Communicate value proposition around funding access, speed, and terms to target SME segments

Required Experience and Qualifications

• 4 to 6 years experience in SME marketing campaign management
• Experience managing integrated marketing campaigns across multiple channels
• Experience working with B2B or SME customer segments
• Marketing Diploma or Degree
• Experience marketing financial products, lending services, or business funding solutions (preferred)

Skills and Competencies

• AI and data analytics proficiency essential (strong AI learning agility and intellectual curiosity)
• Openness to adopting new technologies, including AI tools relevant to the role
• Ability to apply AI or automation solutions to improve efficiency and decision‑making
• Strong campaign/project management and execution capability
• Ability to translate strategy into campaign plans
• Strong understanding of digital marketing channels
• Stakeholder management and cross team collaboration
• Strong written and communication skills

Our Benefits Include:

Comprehensive Group Life Cover

• Life Cover
• Funeral Cover
• Global Education Protector
• Disability Cover (incl. Contribution Protector)
• Severe Illness Benefit

Healthcare That Works for You

• Full company contribution to Health Insurance for eligible employees.
• Partial company contribution to Medical Aid options for eligible employees.

Plan for Your Future

• Access to a Retirement Annuity, with convenient payroll deductions to help you save for retirement while benefiting from applicable tax advantages.

Other benefits include:

• EAP support (counselling, financial and legal for you and anyone financially dependent on you).
• Competitive, industry‑benchmarked salaries.
• Non-guaranteed performance bonuses.
• Access to company shares (T's & C's apply).
• Wellness days.
• Social clubs.
• On-site barista.