SEO & SEM Specialist - Hybrid (Durban)

Placements24; Durban; Hybrid; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive benefits package

Hybrid work model

Continuous learning & development

Exposure to diverse client portfolios

Job summary

Placements24, a prominent Durban-based marketing agency, seeks a Digital Marketing Specialist focused on SEO and SEM to drive online visibility and lead generation for a diverse client portfolio.

The role requires a data-driven mindset, strong analytical skills, and a proven ability to deliver measurable results in a fast-paced digital landscape. Hybrid work options available in the Durban area.

Qualifications

• Minimum of 3 years of digital marketing experience with emphasis on SEO and SEM.
• Proven track record of successfully managing and optimizing campaigns.
• Bachelor's degree in Marketing, Communications, Business or related field.

Responsibilities

• Develop, implement, and manage SEO strategies to improve rankings and traffic.
• Conduct keyword research, competitive analysis, and content gap analysis.
• Manage SEM campaigns across Google Ads, Bing Ads, and other platforms.
• Monitor, analyze, and report on campaign performance using analytics tools.
• Develop and execute link-building to enhance domain authority.
• Collaborate with content creators and developers to apply SEO recommendations.
• Stay updated with search engine algorithms and SEO/SEM best practices.
• Manage campaign budgets to maximize ROI.

Skills

SEO/SEM expertise

Analytics & data viz

Google Ads

PPC platforms

Content optimization

Technical SEO

Reporting

Communication

Problem solving

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Moz

Job description

Placements24, a prominent Durban-based marketing agency, seeks a Digital Marketing Specialist focused on SEO and SEM to drive online visibility and lead generation for a diverse client portfolio.

The role requires a data-driven mindset, strong analytical skills, and a proven ability to deliver measurable results in a fast-paced digital landscape. Hybrid work options available in the Durban area.