SEO & SEM Specialist — Hybrid (Pretoria) for Growth

Placements24; Pretoria; Hybrid; ZAR 360,000 - 520,000; Full time

Benefits offered by this job

Health insurance

Retirement benefits

Hybrid work model

Professional development

Job summary

Placements24 is seeking a Digital Marketing Specialist in Pretoria with a strong focus on SEO and SEM to drive visibility, traffic, and conversions. You will manage on-page/off-page SEO, keyword strategies, and paid search campaigns, aligning with broader marketing goals.

The ideal candidate has 3+ years of SEO/SEM success, deep knowledge of search algorithms, and proficiency in tools like SEMrush, Ahrefs, Moz, and Google Analytics. Hybrid work model in Pretoria.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Minimum of 3 years of SEO/SEM experience with a proven track record.
• In-depth knowledge of search engine algorithms and SEO best practices.
• Proven experience managing Google Ads campaigns and PPC principles.
• Proficiency with SEO tools and analytics platforms; strong communication skills.

Responsibilities

• Implement and manage on-page and off-page SEO strategies to improve organic search rankings.
• Conduct keyword research, competitor analysis, and SEO audits to identify opportunities.
• Develop, manage, and optimize Google Ads campaigns including budgeting and bidding.
• Monitor campaign performance using Google Analytics and provide actionable insights.
• Collaborate with content creators to ensure SEO-optimized content aligned with best practices.
• Stay updated on SEO/SEM trends and integrate efforts into overall digital strategy.

Skills

SEO/SEM experience

Analytical skills

Strong communication

Team collaboration

Education

Bachelor's degree

Tools

SEMrush

Ahrefs

Moz

Google Analytics

Job description

Placements24 is seeking a Digital Marketing Specialist in Pretoria with a strong focus on SEO and SEM to drive visibility, traffic, and conversions. You will manage on-page/off-page SEO, keyword strategies, and paid search campaigns, aligning with broader marketing goals.

The ideal candidate has 3+ years of SEO/SEM success, deep knowledge of search algorithms, and proficiency in tools like SEMrush, Ahrefs, Moz, and Google Analytics. Hybrid work model in Pretoria.