Durban Hybrid E-commerce Ads Specialist

Placements24; Durban; Hybrid; ZAR 420,000 - 660,000; Full time

Job summary

Placements24 in Durban is seeking an E-commerce Marketing Specialist to drive performance advertising across Google, Facebook and beyond, focusing on ROI and growth for a fast-growing online retailer.

This hybrid role requires a data-driven marketer who can plan, execute, and optimize campaigns, analyze KPIs, and collaborate with the marketing team to scale traffic, conversions, and revenue in the KwaZulu-Natal market.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Economics, or a related field.
• Minimum of 3 years of experience in performance marketing, specifically within an e-commerce context.
• Proven track record of managing successful paid search and social media advertising campaigns.
• Strong proficiency with Google Ads, Facebook Ads Manager, and other relevant advertising platforms.
• Experience with web analytics tools like Google Analytics.
• Excellent analytical and data interpretation skills.
• Ability to create engaging ad copy and understand visual appeal for digital ads.
• Familiarity with affiliate marketing platforms is a plus.
• Strong understanding of e-commerce metrics and KPIs.

Responsibilities

• Develop, implement, and manage performance marketing campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
• Monitor and analyze campaign performance, including CTR, CPC, CPA, ROAS, and conversion rates.
• Conduct keyword research, audience segmentation, and bid management to optimize campaign effectiveness.
• Create compelling ad copy and visual assets in collaboration with the creative team.
• A/B test different ad creatives, targeting options, and landing pages to improve campaign performance.
• Manage and optimize affiliate marketing programs to drive sales and expand reach.
• Identify and explore new performance marketing channels and opportunities for growth.
• Track and report on key performance indicators (KPIs) to stakeholders, providing insights and recommendations.
• Stay current with the latest trends and best practices in performance marketing and e-commerce.
• Collaborate with the broader marketing team to ensure consistent brand messaging and campaign integration.

Skills

Performance marketing

Google Ads

Facebook Ads

Analytics

Affiliate marketing

A/B testing

Keyword research

Audience segmentation

Education

Bachelor's degree in Marketing

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Affiliate platforms

Job description

Placements24 in Durban is seeking an E-commerce Marketing Specialist to drive performance advertising across Google, Facebook and beyond, focusing on ROI and growth for a fast-growing online retailer.

This hybrid role requires a data-driven marketer who can plan, execute, and optimize campaigns, analyze KPIs, and collaborate with the marketing team to scale traffic, conversions, and revenue in the KwaZulu-Natal market.