Senior Digital Marketing Specialist - Hybrid

Placements24; Centurion; Hybrid; ZAR 420,000 - 800,000; Full time

Benefits offered by this job

Medical aid

Hybrid work model

Professional development

Job summary

Placements24 is recruiting a Senior Digital Marketing Specialist for Centurion, Gauteng. This hybrid role focuses on developing and executing digital strategies to boost brand visibility and audience engagement across multiple channels.

The ideal candidate has 5+ years’ experience, strong analytics, and a proven track record in online campaigns, with proficiency in SEO/SEM, Google Analytics, Google Ads, email marketing, and CRM tools.

Qualifications

• Proven experience (5+ years) as a Digital Marketing Specialist or similar role, with a focus on campaign management.
• Demonstrated success in developing and implementing effective digital marketing strategies.
• Proficiency in SEO/SEM, Google Analytics, Google Ads, social media advertising platforms, and email marketing software.
• Excellent analytical skills with the ability to interpret data and derive actionable insights.
• Strong content creation and copywriting skills.
• Experience in the Arts & Entertainment industry is a significant plus.
• Bachelor's degree in Marketing, Communications, or related field.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively.
• Familiarity with CRM systems is advantageous.

Responsibilities

• Develop, implement, and manage digital marketing strategies across SEO, SEM, social media, email, and content marketing.
• Create and manage online advertising campaigns, optimizing for performance and ROI.
• Monitor, analyze, and report on website traffic, campaign performance, and conversion metrics using tools like Google Analytics.
• Manage social media platforms, creating compelling content and fostering community engagement.
• Collaborate with the content creation team to develop engaging marketing materials.
• Stay abreast of the latest digital marketing trends, tools, and best practices.
• Manage and optimize the company website for search engines.
• Conduct market research and competitor analysis to identify new opportunities.
• Work closely with sales and creative teams to ensure cohesive brand messaging.
• Manage digital marketing budgets effectively.

Skills

Campaign management

SEO/SEM

Google Analytics

Social media ads

Content creation

Copywriting

Data analytics

CRM systems

Team collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Email marketing software

CRM systems

Job description

Placements24 is recruiting a Senior Digital Marketing Specialist for Centurion, Gauteng. This hybrid role focuses on developing and executing digital strategies to boost brand visibility and audience engagement across multiple channels.

The ideal candidate has 5+ years’ experience, strong analytics, and a proven track record in online campaigns, with proficiency in SEO/SEM, Google Analytics, Google Ads, email marketing, and CRM tools.