Senior Trade Marketing Manager

Placements24; Bloemfontein; Presencial; ZAR 900 000 - 1 200 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Competitive salary

Medical aid

Retirement fund

Performance bonuses

Career progression

Resumo da oferta

Placements24 in Bloemfontein, Free State, is seeking a Senior Trade Marketing Manager to lead retail-focused strategies across our FMCG portfolio. You will develop in-store plans, promotions, and merchandising to elevate brand visibility at the point of purchase.

In this role, you will collaborate with Sales, Marketing, and Brand teams to translate strategic objectives into actionable programs, manage budgets, and deliver measurable impact in a fast-paced retail environment.

Qualificações

• Minimum of 6 years in trade marketing, brand management or FMCG roles.
• Strong analytical skills to interpret sales data and market insights.
• Proficiency with MS Office and trade analysis tools (e.g., Nielsen/IRI).
• Ability to manage multiple projects and stakeholders in a fast-paced environment.

Responsabilidades

• Develop and implement trade marketing strategies to support brand objectives and drive retail sales.
• Create and manage annual trade marketing plans, promotions, in-store activations, and merchandising programs.
• Analyze sales data, market trends, and shopper insights to optimize in-store execution.
• Collaborate with Brand Managers to align activities with overall brand strategy.
• Work with Sales to translate plans into programs for key retail accounts.
• Manage the trade marketing budget to ensure ROI.
• Build relationships with retail partners for optimal brand visibility.
• Evaluate effectiveness of initiatives and report to senior management.
• Oversee development and production of POS materials and in-store displays.
• Stay current with retail trends and competitor activity.

Conhecimentos

Strategic thinking

Stakeholder management

Communication

Presentation

Project management

Formação académica

Bachelor's degree in Marketing or Business Administration

Ferramentas

Nielsen/IRI

Descrição da oferta de emprego

About the Role

Our client, a prominent FMCG organization known for its extensive range of consumer products, is seeking a strategic and results-oriented Senior Trade Marketing Manager to join their commercial team in Bloemfontein, Free State . This role is critical in driving brand performance at the retail level by developing and executing effective in-store strategies, promotional plans, and merchandising initiatives. You will work closely with Sales, Marketing, and Brand teams to ensure our brands stand out on the shelf and meet consumer needs at the point of purchase. This is an excellent opportunity to lead trade marketing efforts in a key region for our business within Bloemfontein, Free State . The ideal candidate possesses a strong understanding of retail environments and a passion for creating impactful shopper experiences.

Key Responsibilities

• Develop and implement comprehensive trade marketing strategies to support brand objectives and drive sales growth at the retail level.


• Create and manage annual trade marketing plans, including promotional calendars, in-store activations, and merchandising programs.


• Analyze sales data, market trends, and shopper insights to identify opportunities for optimizing in-store execution.


• Collaborate with Brand Managers to ensure trade marketing activities are aligned with overall brand strategies.


• Work closely with the Sales team to translate strategic plans into actionable programs for key retail accounts.


• Manage the trade marketing budget effectively, ensuring optimal return on investment.


• Develop and maintain strong relationships with retail partners to gain optimal brand visibility and support.


• Evaluate the effectiveness of trade marketing initiatives and provide performance reports to senior management.


• Oversee the development and production of point-of-sale (POS) materials and in-store displays.


• Stay current with retail trends, competitor activities, and best practices in trade marketing.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.


• Minimum of 6 years of experience in trade marketing, brand management, or a related role within the FMCG sector.


• Proven experience in developing and executing successful in-store and retail activation programs.


• Strong understanding of the retail landscape, shopper behavior, and sales principles.


• Excellent analytical skills, with the ability to interpret sales data and market insights.


• Proficiency in using trade analysis tools (e.g., Nielsen/IRI) and Microsoft Office Suite.


• Strong communication, presentation, and interpersonal skills.


• Ability to manage multiple projects and stakeholders in a fast-paced environment.


• Strategic thinking and a results-oriented mindset.


• Creative approach to problem-solving and campaign development.

Benefits

• Our client offers a competitive salary, comprehensive medical aid, a retirement fund, and performance-related bonuses.


• We are committed to employee development and offer opportunities for training, skill enhancement, and career progression within our organization.


• This role is based in Bloemfontein, Free State , offering a chance to contribute to a growing market.


• Our client fosters a collaborative and dynamic work environment where innovation and initiative are valued.


• Join our team and play a key role in shaping the retail success of our brands.