Senior Social Media Manager (Remote-First)

Placements24; Pretoria; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Fully remote

Performance bonuses

Health, dental, vision insurance

Learning & development

Paid time off

Home office allowance

Job summary

Placements24 is seeking a Senior Social Media Manager to lead our client’s social media remotely. You will craft and execute strategies, grow engaged communities, and drive brand storytelling across major platforms from anywhere.

You will analyze performance, optimize campaigns, and collaborate with marketing, PR, and product teams to deliver measurable results and maintain a consistent brand voice.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• 5+ years of social media management with strategy and community focus.
• Proven track record growing audiences and engagement.

Responsibilities

• Develop and execute a comprehensive social media strategy aligned with marketing and business goals.
• Manage presence across key platforms (Facebook, Instagram, Twitter/X, LinkedIn, TikTok).
• Create and schedule engaging content across text, image, and video formats.
• Monitor trends, conversations, and brand mentions; respond professionally.
• Engage community, foster discussions, and build relationships with followers and influencers.
• Analyze data and report KPIs; adjust strategies accordingly.
• Develop and optimize social advertising campaigns and budgets.
• Collaborate with marketing, PR, and product teams for cohesive messaging.
• Stay updated on trends and platform changes; manage crises proactively.

Skills

Social media strategy

Community building

Content creation

Analytics & reporting

Paid social advertising

Leadership

Education

Bachelor's degree in Marketing, Communications, Journalism, or related field

Tools

Hootsuite

Buffer

Sprout Social

Job description

About the Role

Our client is searching for an accomplished and strategic Senior Social Media Manager to lead their social media presence in a fully remote capacity. This is a pivotal role for a seasoned professional looking to drive impactful social media strategies from anywhere. You will be responsible for developing, implementing, and managing our client's social media vision, fostering community engagement, and amplifying brand voice across all relevant platforms. As a remote-first organization, we embrace flexibility and empower our team members to excel in their roles regardless of location. The ideal candidate will have a deep understanding of social media trends, audience behavior, and platform algorithms, coupled with a proven ability to craft compelling narratives and measure campaign success. You will work closely with marketing, communications, and product teams to ensure cohesive brand messaging and drive measurable results through strategic social media initiatives. This position offers an excellent opportunity to shape and grow our client's online community, build brand loyalty, and contribute significantly to marketing objectives. The successful candidate will possess strong leadership qualities, a passion for digital storytelling, and the ability to thrive in an autonomous, results-oriented environment. We are committed to fostering a supportive and inclusive remote work culture that prioritizes employee growth and well-being.

Key Responsibilities

• Develop and execute a comprehensive social media strategy aligned with overall marketing and business objectives.
• Manage and grow our client's presence across key social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Create, curate, and schedule engaging and high-quality content, including text, image, and video posts.
• Monitor social media channels for trends, conversations, and brand mentions, responding promptly and professionally.
• Engage with the online community, foster discussions, and build relationships with followers and influencers.
• Analyze social media data and metrics to track performance, identify insights, and report on key KPIs.
• Develop and implement social media advertising campaigns, managing budgets and optimizing for performance.
• Collaborate with cross-functional teams, including marketing, PR, and customer support, to ensure consistent brand messaging.
• Stay up-to-date with the latest social media trends, platform updates, and best practices.
• Manage social media crises and develop proactive communication plans.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 5+ years of experience in social media management, with a strong focus on strategy and community building.
• Proven track record of successfully growing social media audiences and engagement for brands.
• Expertise in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Strong understanding of social media advertising principles and campaign management.
• Excellent written and verbal communication skills, with a talent for creative and engaging copywriting.
• Demonstrated ability to analyze data and translate insights into actionable strategies.
• Ability to work independently, manage time effectively, and thrive in a remote work environment.
• Proactive, creative, and detail-oriented approach to content creation and community management.
• Experience with influencer marketing and social listening tools is a plus.

Benefits

• Fully remote work arrangement, offering unparalleled flexibility.
• Competitive salary and potential for performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Opportunities for continuous learning and professional development.
• Generous paid time off and holiday leave.
• A collaborative and supportive virtual team environment.
• Allowance for home office setup and equipment.