Senior Social Media Manager (Remote-First)

Placements24; South Africa; Remote; ZAR 600,000 - 1,000,000; Full time

Benefits offered by this job

Fully remote

Competitive salary

Health insurance

Learning opportunities

Generous PTO

Home office allowance

Job summary

Placements24 is seeking a Senior Social Media Manager to lead our client's social presence in a fully remote capacity. You will craft and execute social strategies, drive engagement, and measure impact across major platforms, collaborating with marketing, communications, and product teams to ensure cohesive brand messaging.

You will work autonomously in a results-oriented environment, leveraging data-driven insights to grow communities and deliver measurable outcomes.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism or related field.
• 5+ years of social media management with emphasis on strategy and community growth.
• Proven track record of growing audience engagement for brands.
• Expertise with social media tools and analytics platforms.
• Strong copywriting and content creation skills.
• Ability to translate data into actionable strategies.
• Comfort working independently in a remote environment.
• Experience with influencer marketing is a plus.

Responsibilities

• Develop and execute a comprehensive social media strategy aligned with marketing goals.
• Manage brand presence across Facebook, Instagram, LinkedIn, Twitter, TikTok.
• Create, curate and schedule engaging content across platforms.
• Monitor trends, conversations and brand mentions; respond professionally.
• Engage with online communities and influencers to build relationships.
• Analyze data and report on KPIs to inform decisions.
• Develop and run social advertising campaigns; manage budgets.
• Collaborate with marketing, PR and customer support teams.
• Stay updated on platform updates and best practices.
• Lead crisis management and proactive comms plans.

Skills

Strategic planning

Community building

Content strategy

Analytics & reporting

Influencer marketing

Remote work

Copywriting

Campaign management

Education

Bachelor's degree in Marketing/Communications

Tools

Hootsuite

Buffer

Sprout Social

Google Analytics

Job description

About the Role

Our client is searching for an accomplished and strategic Senior Social Media Manager to lead their social media presence in a fully remote capacity. This is a pivotal role for a seasoned professional looking to drive impactful social media strategies from anywhere. You will be responsible for developing, implementing, and managing our client's social media vision, fostering community engagement, and amplifying brand voice across all relevant platforms. As a remote-first organization, we embrace flexibility and empower our team members to excel in their roles regardless of location. The ideal candidate will have a deep understanding of social media trends, audience behavior, and platform algorithms, coupled with a proven ability to craft compelling narratives and measure campaign success. You will work closely with marketing, communications, and product teams to ensure cohesive brand messaging and drive measurable results through strategic social media initiatives. This position offers an excellent opportunity to shape and grow our client's online community, build brand loyalty, and contribute significantly to marketing objectives. The successful candidate will possess strong leadership qualities, a passion for digital storytelling, and the ability to thrive in an autonomous, results-oriented environment. We are committed to fostering a supportive and inclusive remote work culture that prioritizes employee growth and well-being.

Key Responsibilities

• Develop and execute a comprehensive social media strategy aligned with overall marketing and business objectives.
• Manage and grow our client's presence across key social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Create, curate, and schedule engaging and high-quality content, including text, image, and video posts.
• Monitor social media channels for trends, conversations, and brand mentions, responding promptly and professionally.
• Engage with the online community, foster discussions, and build relationships with followers and influencers.
• Analyze social media data and metrics to track performance, identify insights, and report on key KPIs.
• Develop and implement social media advertising campaigns, managing budgets and optimizing for performance.
• Collaborate with cross-functional teams, including marketing, PR, and customer support, to ensure consistent brand messaging.
• Stay up-to-date with the latest social media trends, platform updates, and best practices.
• Manage social media crises and develop proactive communication plans.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 5+ years of experience in social media management, with a strong focus on strategy and community building.
• Proven track record of successfully growing social media audiences and engagement for brands.
• Expertise in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Strong understanding of social media advertising principles and campaign management.
• Excellent written and verbal communication skills, with a talent for creative and engaging copywriting.
• Demonstrated ability to analyze data and translate insights into actionable strategies.
• Ability to work independently, manage time effectively, and thrive in a remote work environment.
• Proactive, creative, and detail-oriented approach to content creation and community management.
• Experience with influencer marketing and social listening tools is a plus.

Benefits

• Fully remote work arrangement, offering unparalleled flexibility.
• Competitive salary and potential for performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Opportunities for continuous learning and professional development.
• Generous paid time off and holiday leave.
• A collaborative and supportive virtual team environment.
• Allowance for home office setup and equipment.