Senior Social Media Manager

Placements24; George; On-site; ZAR 700,000 - 1,000,000; Full time

Benefits offered by this job

Competitive pay

Bonuses

Professional development

Leave policy

Wellness program

Team environment

Job summary

Placements24 in George, Western Cape, is seeking an experienced Senior Social Media Manager to lead our client's social channels and brand storytelling. You will craft and execute an integrated strategy, manage a team, and drive growth across platforms such as Facebook, Instagram, LinkedIn, and TikTok.

Ideal candidates bring proven campaign leadership, strong content creation skills, analytics fluency, and the ability to translate business goals into engaging online experiences.

Qualifications

• Proven work experience as a Senior Social Media Manager or similar role with a track record of campaigns.
• Experience creating engaging content for multiple social platforms.
• Excellent knowledge of social media management and analytics tools listed above.
• Experience with social media advertising platforms and measuring KPIs.
• Strong communication, interpersonal and writing skills.

Responsibilities

• Develop, implement, and manage a comprehensive social media strategy.
• Oversee all social accounts and ensure brand consistency.
• Create, curate, and manage engaging content across platforms.
• Monitor trends and apply insights to campaigns.
• Engage with users and manage online community building.
• Analyze data and KPIs to provide actionable insights.
• Develop and manage advertising campaigns for reach and conversions.
• Collaborate with marketing, sales, and product teams.
• Mentor junior social media staff and foster growth.
• Stay informed about best practices and emerging platforms.

Skills

Leadership

Social media strategy

Content creation

Analytics tools

Campaign management

Team mentorship

Communications

Strategic thinking

Stakeholder collaboration

Education

Bachelor's degree in Marketing/Communications/Journalism

Tools

Hootsuite

Buffer

Sprout Social

Google Analytics

Facebook Ads Manager

LinkedIn Campaign Manager

Job description

About the Role

Our client in the vibrant city of George, Western Cape , is actively searching for an experienced and strategic Senior Social Media Manager to spearhead their social media presence. This pivotal role requires a leader adept at crafting engaging narratives and driving community growth across all major social platforms. You will be responsible for developing and executing a comprehensive social media strategy that aligns with the company's brand identity and business objectives. The ideal candidate will possess a deep understanding of social media trends, analytics, and advertising, coupled with a proven ability to manage and inspire a team. This is a unique opportunity to influence brand perception and foster meaningful connections with our client's audience in the beautiful George region. The company fosters a culture of innovation and values creative expression, making it an ideal environment for a passionate social media professional. You will have the autonomy to experiment with new platforms and strategies, ensuring our client remains at the forefront of digital engagement. This position is based in our client's offices in George , offering a dynamic workplace.

Key Responsibilities

• Develop, implement, and manage a comprehensive social media strategy to increase brand awareness and engagement.
• Oversee all social media accounts (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok) and ensure brand consistency.
• Create, curate, and manage published content (images, video, written) that is engaging and promotes audience interaction.
• Monitor social media trends, tools, and applications, and apply that knowledge to improve campaigns.
• Engage with social media users, respond to comments and queries promptly, and manage online community building.
• Analyze social media data and key performance indicators (KPIs) to provide actionable insights and reports to management.
• Develop and manage social media advertising campaigns, optimizing for reach, engagement, and conversions.
• Collaborate with marketing, sales, and product development teams to ensure social media aligns with broader campaigns and objectives.
• Manage and mentor junior social media staff, providing guidance and fostering their professional development.
• Stay informed about the latest social media best practices and emerging platforms.

Requirements

• Proven work experience as a Senior Social Media Manager or similar role, with a strong track record of successful campaign execution.
• Demonstrable experience in creating engaging content for a variety of social platforms.
• Excellent knowledge of social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social, Google Analytics).
• Experience with social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Campaign Manager).
• Strong understanding of social media KPIs and how to measure success.
• Excellent communication, interpersonal, and writing skills.
• Ability to work creatively and strategically.
• Experience in community management and building online relationships.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Proven ability to lead and manage a team.

Benefits

• Competitive salary and performance-based bonuses.
• Opportunity to lead social media strategy for a well-established company in George, Western Cape .
• Access to professional development and training resources.
• A dynamic and collaborative team environment.
• Be at the forefront of digital communication and brand building.
• Generous leave policy.
• Employee wellness programs.
• The satisfaction of driving significant brand impact.