Senior E-commerce Social Media Strategist

Placements24; Randburg; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work environment

Health benefits

Professional development

Conference attendance

Job summary

Placements24 is seeking an experienced Senior E-commerce Social Media Strategist to lead the development and execution of social media initiatives for our Randburg, Gauteng operations. The role requires strategic thinking, in-depth knowledge of e-commerce, consumer behavior, and the evolving social landscape.

You will shape the brand's social media presence, drive customer acquisition and retention, and deliver measurable business results through innovative campaigns, analytics, and

Qualifications

• 7+ years of experience in social media marketing with a strong ecommerce focus.
• Proven track record of developing and implementing large-scale social media campaigns that drive ecommerce revenue.
• Expert knowledge of social media platforms, analytics tools, and advertising technologies.
• Ability to manage substantial advertising budgets and deliver strong ROI.
• Bachelor’s degree in Marketing, Business Administration, or related field; Master’s preferred.

Responsibilities

• Develop and implement a long-term social media strategy for the ecommerce business, aligned with goals.
• Oversee creation and execution of engaging content and campaigns across all relevant social media platforms.
• Manage and optimize paid social advertising budgets to maximize ROI and targets.
• Analyze social media performance, market trends, and competitors to identify opportunities.
• Lead engagement efforts, grow the community, and manage brand reputation across channels.
• Collaborate with marketing, sales, product and design to ensure integrated digital strategies.
• Mentor junior social media team members and foster innovation.
• Generate in-depth reports with strategic insights for senior leadership.
• Stay ahead of emerging social media trends, tech, and platform updates.
• Ensure consistent branding and cohesive online customer experience for Randburg operations.

Skills

Social media marketing

E-commerce strategy

Analytics

Leadership

Content creation

Communication

Education

Bachelor's degree in Marketing/Business Administration

Master's preferred

Tools

Social media analytics tools

Paid social platforms

Job description

About the Role

Our client is seeking an experienced Senior E-commerce Social Media Strategist to lead the development and execution of cutting-edge social media initiatives in Randburg, Gauteng . This senior role requires a strategic thinker with a deep understanding of e-commerce, consumer behavior, and the evolving social media landscape. You will be responsible for shaping the brand's social media presence, driving customer acquisition and retention, and achieving measurable business objectives through innovative campaigns. The ideal candidate possesses strong analytical skills, a creative mindset, and a proven track record of success in managing complex social media strategies for online retail.

Key Responsibilities

• Develop and implement a comprehensive, long-term social media strategy for the e-commerce business, aligned with business goals.


• Oversee the creation and execution of engaging content and campaigns across all relevant social media platforms.


• Manage and optimize paid social media advertising budgets to maximize ROI and achieve campaign targets.


• Analyze social media performance, market trends, and competitor activities to identify growth opportunities and inform strategy.


• Lead engagement efforts, foster community growth, and manage brand reputation across social channels.


• Collaborate with cross-functional teams (marketing, sales, product, design) to ensure integrated digital strategies.


• Mentor and guide junior social media team members, fostering a culture of innovation and continuous improvement.


• Generate in-depth reports on social media performance, providing strategic insights and recommendations to senior leadership.


• Stay ahead of the curve on emerging social media trends, technologies, and platform updates.


• Ensure consistent brand messaging and a cohesive online customer experience for our Randburg, Gauteng operations .

Requirements

• Significant experience (7+ years) in social media marketing, with a strong focus on e-commerce strategy and execution.


• Demonstrated success in developing and implementing large-scale social media campaigns that drive significant e-commerce revenue.


• Expert knowledge of social media platforms, analytics tools, and advertising technologies.


• Proven ability to manage substantial advertising budgets and deliver strong ROI.


• Exceptional analytical, strategic thinking, and problem-solving skills.


• Strong leadership, communication, and interpersonal skills.


• Experience with content creation and community management best practices.


• Bachelor's degree in Marketing, Business Administration, or a related field; Master's preferred.


• Ability to work effectively in a hybrid work environment based in Randburg, Gauteng .

Benefits

• Highly competitive salary package and performance bonuses.


• Leadership role with significant strategic impact.


• Opportunities for continuous professional development and attending industry conferences.


• Dynamic and collaborative hybrid work environment.


• Comprehensive health and wellness benefits.


• Generous paid time off and holiday schedule.