Senior PR Executive (Remote-First)

Placements24; Randburg; Hybrid; ZAR 600,000 - 850,000; Full time

Benefits offered by this job

Performance-based bonuses

Health and wellness benefits

Flexible working arrangements

Professional development and training

Fully remote team culture

Diverse client exposure

Job summary

Placements24 is partnering with a dynamic Media & PR agency to recruit a Senior PR Executive for a fully remote team. You will design and lead high-impact PR strategies, cultivate key media relationships, and drive brand visibility across a diverse client portfolio from your home office.

The ideal candidate has 6+ years in public relations, a relevant bachelor’s degree, outstanding writing and interpersonal skills, and experience in crisis communications.

Qualifications

• Bachelor-level degree in PR/communications/journalism/marketing.
• At least 6 years of progressive PR agency experience.
• Proven track record of securing major media placements.
• Excellent written and verbal communication.
• Strong media contacts network and crisis PR experience.
• Experience in South African market is a plus.

Responsibilities

• Develop and execute strategic PR plans for clients.
• Manage relationships with media contacts, journalists, and influencers.
• Craft and disseminate press releases and media kits.
• Pitch stories and secure media coverage across channels.
• Oversee media monitoring, analysis, and reports.
• Develop and implement crisis communication strategies.
• Advise clients on PR best practices and messaging.
• Collaborate with marketing, digital, and creative teams.
• Manage client accounts with high satisfaction and retention.
• Stay updated on industry trends and PR opportunities.

Skills

Public relations

Media relations

Strategic thinking

Crisis communications

Project management

Remote work

Education

Bachelor's degree in PR/Communications/Journalism/Marketing

Job description

About the Role

Our client, a dynamic and innovative Media & PR agency, is seeking a highly accomplished Senior PR Executive to join their fully remote team. This is a senior-level position for a strategic thinker with extensive experience in public relations, media management, and campaign execution. As a remote-first organization, we are dedicated to fostering a flexible, collaborative, and results-oriented work environment. The Senior PR Executive will be instrumental in developing and implementing high-impact PR strategies for a diverse portfolio of clients, building strong media relationships, and driving positive brand visibility. You will leverage your expertise to craft compelling narratives, manage client expectations, and deliver measurable results. This role offers the autonomy and challenge of leading significant PR initiatives from your home office, contributing to the success of clients across Randburg and the wider Gauteng region.

Key Responsibilities

• Develop and execute strategic public relations plans for clients, aligned with their business objectives.
• Manage and nurture relationships with key media contacts, journalists, and influencers.
• Craft and disseminate compelling press releases, media kits, and other PR materials.
• Pitch stories and secure prominent media coverage across various channels.
• Oversee media monitoring and analysis, providing comprehensive reports and insights.
• Develop and implement crisis communication strategies.
• Advise clients on PR best practices, reputation management, and strategic messaging.
• Collaborate with internal teams (marketing, digital, creative) to ensure integrated campaign execution.
• Manage client accounts, ensuring high levels of satisfaction and retention.
• Stay updated on industry trends and emerging PR opportunities.

Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• Minimum of 6 years of progressive experience in public relations, preferably within an agency setting.
• Proven track record of successfully managing PR campaigns and securing significant media placements.
• Exceptional written, verbal, and interpersonal communication skills.
• Strong media relations skills and an established network of contacts.
• In-depth understanding of PR strategy, media trends, and digital communications.
• Experience in crisis communications and reputation management.
• Ability to think strategically, solve problems creatively, and manage multiple projects simultaneously.
• Self-motivated and disciplined, with the ability to thrive in a remote work environment.
• Experience working with clients in the South African market is highly desirable.

Benefits

• Attractive salary package and performance-based bonuses.
• Comprehensive health and wellness benefits.
• Generous paid time off and flexible working arrangements.
• Opportunities for professional development, training, and conference attendance.
• A fully remote, supportive, and collaborative agency culture.
• Exposure to a diverse range of clients and challenging PR projects.
• The opportunity to make a significant impact on client success.