Senior Media Relations Specialist (Remote-First)

Placements24; Johannesburg; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Health insurance

Remote work from anywhere in SA

Professional development opportunities

Competitive performance-based bonuses

Job summary

Placements24 seeks a Senior Media Relations Specialist to lead strategic PR initiatives for a diverse client base. This fully remote role focuses on shaping narratives, securing top-tier media placements, and advising on crisis communications from a home office.

You will cultivate journalist relationships across South Africa and internationally, monitor coverage, and collaborate with marketing and content teams to drive integrated campaigns.

Qualifications

• Minimum of 5 years of progressive experience in media relations or public relations, preferably in an agency.
• Proven track record of securing high-quality media placements in top outlets.
• Excellent written and verbal communication with strong storytelling ability.

Responsibilities

• Develop and execute comprehensive media relations strategies for client objectives.
• Cultivate relationships with journalists, bloggers, influencers, across SA and internationally.
• Craft press releases, media advisories, pitches and other PR materials.
• Identify media opportunities and respond to breaking news and crises effectively.
• Monitor coverage, analyze campaigns, and provide client reports.
• Collaborate with internal teams to ensure integrated campaign execution.
• Organize virtual press conferences and media events.
• Stay current on industry trends and best PR practices.

Skills

Media relations

Journalist relationships

Written communication

Crisis communications

Project management

Education

Bachelor's degree in Public Relations

Tools

Cision

Meltwater

Job description

About the Role

Our client, a dynamic and forward-thinking media and public relations firm, is seeking an exceptional Senior Media Relations Specialist to join their fully remote team. This pivotal role is designed for a seasoned professional who thrives in a virtual environment and possesses a deep understanding of crafting compelling narratives for a diverse range of clients. You will be instrumental in shaping public perception, managing brand reputation, and driving impactful communication strategies from the comfort of your own home office. As a remote-first organization, we foster a culture of trust, autonomy, and digital collaboration, ensuring our team members feel connected and supported regardless of their physical location. This is an exciting opportunity to contribute to high-profile campaigns and elevate our clients' presence across various media platforms. We are committed to providing a flexible and engaging work experience that prioritizes professional growth and work-life balance. The successful candidate will have the opportunity to work on cutting-edge projects and collaborate with a team of passionate PR experts. This role is crucial in expanding our client's reach and enhancing their brand visibility in the competitive media landscape. The Johannesburg, Gauteng, ZA region is well-represented in our client base, and this role will play a key part in serving those accounts effectively.

Key Responsibilities

• Develop and execute comprehensive media relations strategies tailored to individual client objectives.
• Cultivate and maintain strong relationships with journalists, bloggers, influencers, and other key media contacts across South Africa and internationally.
• Craft compelling press releases, media advisories, pitches, and other PR materials that resonate with target audiences.
• Proactively identify media opportunities and respond effectively to breaking news and crisis communications situations.
• Monitor media coverage, analyze campaign performance, and provide insightful reports to clients and internal stakeholders.
• Collaborate closely with internal teams, including marketing and content, to ensure integrated campaign execution.
• Manage media interview logistics, including preparing spokespeople and providing media training.
• Stay abreast of industry trends, emerging media platforms, and best practices in public relations.
• Contribute to new business pitches and client proposals by showcasing media relations expertise.
• Organize and manage virtual press conferences and media events.

Requirements

• A minimum of 5 years of progressive experience in media relations, public relations, or a related communications field, preferably within an agency setting.
• Proven track record of successfully securing high-quality media placements in top-tier publications and broadcast outlets.
• Exceptional written and verbal communication skills, with a talent for crafting persuasive and engaging content.
• Strong understanding of the South African media landscape and established relationships with key journalists and influencers.
• Proficiency in media monitoring and PR software tools (e.g., Cision, Meltwater).
• Ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.
• Excellent strategic thinking and problem-solving capabilities.
• A Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• Demonstrated ability to work independently and collaboratively in a remote setting, exhibiting strong self-discipline and time management skills.
• Experience in crisis communications is a significant advantage.

Benefits

• Competitive annual salary of R.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and holiday schedule.
• Opportunities for professional development and continuous learning, including access to online courses and workshops.
• A supportive and collaborative remote work culture.
• Reimbursement for home office setup and internet expenses.
• Performance-based bonuses and incentives.
• Regular virtual team-building activities and social events.
• The flexibility to work from anywhere within South Africa.