Senior Public Relations Strategist - Remote

Placements24; Johannesburg; Hybrid; ZAR 800,000 - 1,200,000; Full time

Benefits offered by this job

Health insurance

Home office setup support

Professional development opportunities

Recognition program

Retirement plan

Generous paid time off

Job summary

Placements24 is seeking a Senior Public Relations Strategist for a fully remote role based out of South Africa. You will craft high-impact PR strategies, manage client relationships, and guide media outreach while coordinating with remote teams across time zones.

The ideal candidate has 5–7 years of agency or corporate PR experience, strong writing skills, and a solid grasp of digital PR, social media, and content strategy. Join a remote-first agency with a focus on collaboration and results.

Qualifications

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or related field; Master's degree is a plus.
• Minimum of 5-7 years of progressive experience in public relations, preferably in agency or corporate setting.
• Proven success in developing and executing strategic PR campaigns with measurable results.
• Excellent written and verbal communication, with storytelling focus.
• Proven ability to build and nurture relationships with media professionals and influencers.
• Proficiency in media monitoring tools and PR analytics software.
• Strong understanding of digital PR, social media marketing, and content strategy.
• Excellent project management and ability to work independently and remotely.

Responsibilities

• Develop and implement comprehensive PR strategies for a diverse client portfolio.
• Craft press releases, media pitches, and PR materials tailored to audiences.
• Build and maintain relationships with media contacts, influencers, and stakeholders.
• Monitor media coverage and industry trends, provide analysis and recommendations.
• Manage crisis communications with proactive plans and swift responses.
• Oversee social media content strategy to enhance brand presence.
• Collaborate with marketing and creative teams for integrated campaigns.
• Track PR campaign performance and ROI, identify areas for improvement.
• Stay updated on emerging media technologies and PR best practices.
• Mentor junior PR team members in a remote setting.

Job description

About the Role

Our client, a leading agency in the Media & PR sector, is seeking a highly motivated and experienced Senior Public Relations Strategist to join their dynamic, fully remote team. This is an exceptional opportunity for a seasoned professional to leverage their expertise in crafting impactful communication strategies and managing client relationships from the comfort of their own home office. The ideal candidate will possess a deep understanding of media landscapes, a proven track record of successful PR campaigns, and a passion for driving brand visibility and reputation. As a remote-first organization, we foster a collaborative and supportive virtual environment, ensuring seamless communication and team cohesion across distances. You will be instrumental in developing and executing innovative PR plans that align with client objectives and contribute to their long-term success. The role demands a proactive approach, excellent organizational skills, and the ability to thrive in a fast-paced, evolving industry.

Key Responsibilities

• Develop and implement comprehensive public relations strategies for a diverse portfolio of clients.
• Craft compelling press releases, media pitches, and other PR materials tailored to target audiences.
• Build and maintain strong relationships with media contacts, influencers, and stakeholders across various platforms.
• Monitor media coverage and industry trends, providing insightful analysis and recommendations to clients.
• Manage crisis communications effectively, developing proactive plans and responding swiftly to sensitive issues.
• Oversee social media content strategy and execution to enhance brand presence and engagement.
• Collaborate with internal teams, including marketing and creative departments, to ensure integrated campaign delivery.
• Track and report on PR campaign performance, demonstrating ROI and identifying areas for improvement.
• Stay abreast of emerging media technologies and public relations best practices.
• Mentor junior PR team members, fostering their professional development within a remote setting.

Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field. A Master's degree is a plus.
• Minimum of 5-7 years of progressive experience in public relations, preferably within an agency or corporate communications setting.
• Demonstrated success in developing and executing strategic PR campaigns that achieve measurable results.
• Exceptional written and verbal communication skills, with a keen eye for detail and storytelling.
• Proven ability to build and nurture strong relationships with media professionals and key influencers.
• Proficiency in media monitoring tools and PR analytics software.
• Strong understanding of digital PR, social media marketing, and content strategy.
• Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Ability to work independently and collaboratively in a remote work environment.
• A proactive, results-oriented mindset with a commitment to excellence.

Benefits

• generous salary, performance-based bonuses, and a comprehensive health insurance plan
• flexible work environment and support for home office setup
• continuous professional development opportunities, including access to online courses and industry conferences
• culture of recognition and reward, celebrating individual and team achievements
• retirement savings plan is available
• generous paid time off to ensure a healthy work-life balance

Join our inclusive and innovative team and make a significant impact from anywhere in Johannesburg, Gauteng, ZA .