Senior Public Relations Specialist - Remote

Placements24; KwaZulu-Natal; Remote; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary package

Medical aid contributions

Retirement fund contributions

Generous annual leave

Fully remote work environment

Professional development opportunities

Bonuses and incentives

Job summary

Placements24 is seeking a Senior Public Relations Specialist to shape and amplify the brand narrative across platforms. This fully remote role within South Africa requires developing and executing comprehensive PR strategies, managing media relations, and ensuring consistent messaging from a home office.

The ideal candidate has 5–7 years of PR or corporate communications experience, excellent communication skills, and a passion for storytelling in a remote-first environment.

Qualifications

• Bachelor's degree in Public Relations, Communications, Marketing, or Journalism.
• 5–7 years of progressive experience in PR or corporate communications.
• Proven success in developing and executing PR campaigns.
• Exceptional written and verbal communication skills.
• Strong relationships with media outlets and journalists.
• Experience in media monitoring, analysis, and reporting.
• Understanding of digital and social media PR landscape.
• Ability to work independently in a remote setting.

Responsibilities

• Develop and implement strategic PR plans to boost brand visibility and reputation.
• Cultivate relationships with media contacts, influencers, and stakeholders.
• Draft press releases, media kits, and PR materials.
• Monitor media coverage and industry trends, provide reports.
• Manage crisis communications and provide strategic guidance.
• Organize press conferences, media events, and interviews.
• Collaborate with marketing and communications for integrated campaigns.
• Measure PR effectiveness and report results.
• Identify new opportunities for media engagement and storytelling.
• Act as a brand ambassador and uphold company messaging.

Skills

Media relations

Crisis management

Storytelling

Project management

Attention to detail

Remote work

Education

Bachelor's degree in Public Relations/Communications/Marketing/Journalism

Tools

Cision

Meltwater

Job description

About the Role

Our client, a dynamic leader in the media landscape, is seeking a highly motivated and experienced Senior Public Relations Specialist to join their innovative team. This is a fully remote position, offering flexibility and the opportunity to work from anywhere within South Africa. The ideal candidate will be instrumental in shaping and amplifying our client's brand narrative across various platforms. You will develop and execute comprehensive PR strategies, manage media relations, and ensure consistent brand messaging. This role demands a strategic thinker with a proven track record in public relations, excellent communication skills, and a passion for storytelling. If you are a proactive individual looking to make a significant impact in a remote-first environment, this opportunity is for you. We are committed to fostering a collaborative and supportive remote culture, ensuring all team members feel connected and valued. The successful candidate will be a key player in driving our client's public image and communications efforts from the comfort of their home office.

Key Responsibilities

• Develop and implement strategic public relations plans to enhance brand visibility and reputation.
• Cultivate and maintain strong relationships with key media contacts, influencers, and stakeholders.
• Craft compelling press releases, media kits, and other PR materials.
• Monitor media coverage and industry trends, providing regular reports and insights.
• Manage crisis communications and provide strategic counsel during sensitive situations.
• Organize and coordinate press conferences, media events, and interviews.
• Collaborate with internal marketing and communications teams to ensure integrated campaign efforts.
• Measure and report on the effectiveness of PR campaigns and initiatives.
• Identify new opportunities for media engagement and brand storytelling.
• Act as a brand ambassador, upholding the company's values and messaging.

Requirements

• Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or a related field.
• Minimum of 5-7 years of progressive experience in public relations or corporate communications, preferably within a fast-paced agency or in-house setting.
• Demonstrated success in developing and executing successful PR campaigns.
• Exceptional written and verbal communication skills, with a keen eye for detail.
• Proven ability to build and maintain strong relationships with media outlets and journalists.
• Experience in media monitoring, analysis, and reporting.
• Strong understanding of current media and PR landscape, including digital and social media.
• Ability to work independently, manage multiple projects, and meet tight deadlines in a remote setting.
• Proficiency in PR software and tools (e.g., Cision, Meltwater).
• Resilience and a calm demeanor when handling crisis situations.

Benefits

• Competitive annual salary package.
• Comprehensive medical aid and retirement fund contributions.
• Generous annual leave allowance.
• Opportunities for professional development and continuous learning.
• A fully remote work environment, promoting work-life balance.
• Access to cutting-edge PR tools and technologies.
• Collaborative and supportive virtual team culture.
• Performance-based bonuses and incentives.