Senior Public Relations Manager - Remote

Placements24; Midrand; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Generous paid time off

Professional development

Remote-friendly culture

Access to PR tools

Job summary

Placements24 is seeking a Senior Public Relations Manager to lead PR strategy for a diverse client portfolio on a remote-first basis in South Africa. You will shape communications, manage media relations, and drive brand visibility across platforms.

The role requires a proven track record in public relations, exceptional writing and speaking skills, and the ability to mentor junior staff while delivering high-impact campaigns in a fast-paced, virtual environment.

Qualifications

• Bachelor's degree in PR/Communications/Marketing/Journalism; master's a plus.
• 7+ years in PR with emphasis on media relations and strategy development.
• Proven success securing high-profile media placements.
• Excellent written and verbal communication; detail-oriented.

Responsibilities

• Develop and implement PR strategies aligned with client objectives.
• Cultivate relationships with media outlets, journalists, bloggers, and influencers across platforms.
• Draft press releases, media kits, speeches and PR materials.
• Manage crisis communication plans and provide timely, strategic responses to sensitive issues.
• Oversee social media content strategy to amplify PR efforts.
• Monitor media and analyze campaign performance.

Skills

Media relations

Written communication

Verbal communication

Strategic thinking

Education

Bachelor's degree in Public Relations/Communications/Marketing/Journalism

Master's degree (plus)

Tools

Cision

Meltwater

Brandwatch

Job description

About the Role

Our client, a dynamic and rapidly growing media and public relations firm, is seeking an experienced and highly motivated Senior Public Relations Manager to join their fully remote team. This is an exceptional opportunity to take a leading role in shaping and executing comprehensive PR strategies for a diverse portfolio of clients. You will be instrumental in enhancing brand visibility, managing media relations, and driving positive public perception. This role is designed for an individual who thrives in a virtual environment, possesses outstanding communication skills, and has a proven track record of success in the PR industry. As a remote-first organization, we are committed to providing the resources and support needed for our employees to excel from anywhere in **South Africa**.

Key Responsibilities

• Develop and implement innovative public relations strategies aligned with client objectives and **Our client**'s overall mission.
• Cultivate and maintain strong relationships with media outlets, journalists, bloggers, and influencers across various platforms.
• Craft compelling press releases, media kits, speeches, and other PR materials that articulate key messages effectively.
• Manage crisis communication plans and provide timely, strategic responses to sensitive issues.
• Oversee social media content strategy to amplify PR efforts and engage target audiences.
• Conduct thorough media monitoring and analysis to track campaign performance and identify opportunities for improvement.
• Provide strategic counsel and guidance to clients on PR matters, brand positioning, and reputational management.
• Collaborate with internal marketing and communications teams to ensure consistent messaging and integrated campaign execution.
• Mentor and guide junior PR staff, fostering a collaborative and high-performing team environment.

Requirements

• Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or a related field. A Master's degree is a plus.
• Minimum of 7 years of progressive experience in public relations, agency or in-house, with a strong focus on media relations and strategy development.
• Demonstrated success in securing high-profile media placements and managing complex PR campaigns.
• Exceptional written and verbal communication skills, with a keen eye for detail and narrative crafting.
• Proficiency in media monitoring tools and analytics platforms (e.g., Cision, Meltwater, Brandwatch).
• Strong understanding of digital PR, social media trends, and their integration into traditional PR strategies.
• Proven ability to manage multiple projects simultaneously in a fast-paced, remote work environment.
• Excellent interpersonal skills, with the ability to build rapport and trust with clients and stakeholders.
• Strategic thinker with strong analytical and problem-solving capabilities.

Benefits

• Competitive salary package commensurate with experience.
• Comprehensive health and wellness benefits.
• Generous paid time off and holidays.
• Opportunities for professional development and continuous learning.
• Access to cutting-edge PR tools and technologies.
• A supportive and collaborative remote work culture that values work-life balance.
• The chance to work with a prestigious roster of clients and make a significant impact in the **Media & PR** sector.