Remote PPC Specialist - Drive ROI with Data-Driven Ads

Placements24; Klerksdorp; Hybrid; ZAR 279,000 - 446,000; Full time

Benefits offered by this job

Competitive salary

Remote work flexibility

Budget management opportunity

Professional development

Innovative marketing team

Advanced analytics tools

Dynamic work environment

Performance reviews & progression

Leading e-commerce firm

Flexible working hours

Job summary

Placements24 in South Africa seeks a highly analytical Paid Search (PPC) Specialist to plan, implement, and optimize campaigns across Google Ads and Bing Ads. The role offers predominantly remote work with occasional in-person meetings and close collaboration with the marketing team.

The ideal candidate will excel in keyword management, bid optimization, ad copywriting, and data-driven reporting to maximize ROI and drive conversions.

Qualifications

• Proven work experience as a PPC Specialist or similar digital advertising role.
• Hands-on experience with Google Ads, Bing Ads, and other PPC platforms.
• Proficiency in keyword research tools and competitive analysis.
• Strong understanding of bid management, campaign optimization, and budget management.
• Excellent analytical skills and ability to interpret complex data.
• Experience with website analytics tools (e.g., Google Analytics).
• Strong copywriting and ad creative development skills.
• Ability to work independently and manage multiple campaigns in a remote setting.
• A Bachelor's degree in Marketing, Business, or a related field is preferred.
• Certification in Google Ads is a significant advantage.

Responsibilities

• Develop, implement, and manage paid search campaigns on platforms such as Google Ads, Bing Ads, etc.
• Conduct thorough keyword research and analysis to identify new campaign opportunities.
• Optimize campaigns for maximum ROI through bid management, budget allocation, and audience targeting.
• Create compelling ad copy and landing page recommendations to improve conversion rates.
• Monitor campaign performance daily, identifying trends and implementing necessary adjustments.
• Analyze campaign data, generate reports, and provide actionable insights and recommendations to stakeholders.
• Stay up-to-date with the latest trends and best practices in paid search marketing and algorithm changes.
• Manage campaign budgets effectively, ensuring spend is aligned with objectives.
• Collaborate with the broader marketing team on integrated campaign strategies.
• Conduct A/B testing on ad creatives, landing pages, and targeting to improve performance.

Skills

Analytical skills

Independent work

Copywriting

Campaign optimization

A/B testing

Education

Bachelor's degree in Marketing, Business, or related field

Google Ads Certification

Tools

Google Ads

Bing Ads

Google Analytics

Keyword research tools

Job description

Placements24 in South Africa seeks a highly analytical Paid Search (PPC) Specialist to plan, implement, and optimize campaigns across Google Ads and Bing Ads. The role offers predominantly remote work with occasional in-person meetings and close collaboration with the marketing team.

The ideal candidate will excel in keyword management, bid optimization, ad copywriting, and data-driven reporting to maximize ROI and drive conversions.