Remote PPC Strategist

Placements24; South Africa; Remote; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Remote work flexibility

Professional development

Job summary

Placements24 is seeking a Paid Search (PPC) Specialist to plan, execute, and optimize campaigns across Google Ads and Bing Ads. This remote-friendly role emphasizes data-driven decision making, keyword strategy, bid management, and compelling ad copy to drive qualified traffic and conversions.

The candidate should be proficient with PPC platforms, Google Analytics, and reporting, with a strong ability to work independently and manage multiple campaigns remotely.

Qualifications

• Experience as PPC specialist or in digital advertising.
• Hands-on with Google Ads, Bing Ads, and other PPC platforms.
• Proficiency in keyword research and competitive analysis.
• Strong bid management, optimization, and budget control.
• Excellent data interpretation and analytical skills.
• Experience with website analytics tools (Google Analytics).
• Strong copywriting and ad creative development.
• Ability to manage multiple campaigns remotely.

Responsibilities

• Plan, implement, and optimize paid search campaigns (Google/Bing).
• Conduct keyword research and identify new opportunities.
• Optimize ROI through bid management and budget allocation.
• Create ad copy and landing page recommendations to boost conversions.
• Monitor performance daily and adjust campaigns as needed.
• Analyze data, generate insights, and report to stakeholders.
• Stay updated on PPC trends and algorithm changes.
• Collaborate with marketing to align campaigns across channels.
• Conduct ad and landing page A/B tests to improve outcomes.

Skills

Analytical thinking

Data-driven decisions

Independent worker

Remote collaboration

Education

Bachelor's in Marketing/Business

Google Ads Certification

Tools

Google Ads

Bing Ads

Google Analytics

Job description

Placements24 is seeking a Paid Search (PPC) Specialist to plan, execute, and optimize campaigns across Google Ads and Bing Ads. This remote-friendly role emphasizes data-driven decision making, keyword strategy, bid management, and compelling ad copy to drive qualified traffic and conversions.

The candidate should be proficient with PPC platforms, Google Analytics, and reporting, with a strong ability to work independently and manage multiple campaigns remotely.