Senior Paid Media Strategist for E-commerce Growth

Abantu Staffing Solutions (Pty) Ltd; East London; On-site; ZAR 520,000 - 800,000; Full time

Job summary

Abantu Staffing Solutions (Pty) Ltd is seeking a results-driven Senior Media Buyer to manage paid media across brands. You will own campaign performance on Google, Meta, Takealot and other platforms, aiming to maximise ROAS and sales through careful budgeting and optimisation.

You will analyze data, test strategies, and collaborate with internal teams to improve campaign effectiveness and drive business growth in a performance marketing environment.

Qualifications

• Grade 12 / Matric is required.
• Minimum 5 years paid media experience.
• Strong hands-on experience with Google Ads and Meta Ads.
• Proven track record of managing substantial advertising budgets.
• Strong analytical and problem-solving skills.
• Advanced Excel and reporting capability.
• Experience in e-commerce or performance marketing.

Responsibilities

• Build, launch and manage paid media campaigns across multiple platforms.
• Monitor campaign performance daily and adjust to improve results.
• Manage audience targeting, bidding strategies and budget allocation.
• Conduct ongoing testing of creatives, audiences and campaign structures; scale winning campaigns.
• Forecast spend and returns; reallocate spend based on performance.
• Prepare weekly and monthly performance reports with insights and actionable recommendations.

Skills

Paid media

Google Ads

Meta Ads

Analytical skills

Advanced Excel

Budget management

Campaign optimization

Reporting & insights

E-commerce/performance marketing

Education

Grade 12 / Matric

Tools

Takealot Advertising

Amazon Advertising

Google Analytics

Job description

Abantu Staffing Solutions (Pty) Ltd is seeking a results-driven Senior Media Buyer to manage paid media across brands. You will own campaign performance on Google, Meta, Takealot and other platforms, aiming to maximise ROAS and sales through careful budgeting and optimisation.

You will analyze data, test strategies, and collaborate with internal teams to improve campaign effectiveness and drive business growth in a performance marketing environment.