Senior Paid Media Strategist

BetXchange.com; Johannesburg; On-site; ZAR 700,000 - 1,000,000; Full time

Job summary

BetXchange.com in Johannesburg is seeking a Paid Media Specialist to own and optimise our paid media activity, driving customer acquisition and revenue growth.

You will collaborate with Brand, CRM, Design, Content, Product and Senior Stakeholders to align campaigns with brand identity and growth strategy, manage budgets, track performance, and deliver measurable ROI across Meta and Google Ads, programmatic and analytics integrations.

Qualifications

• 4+ years of paid media or performance marketing experience.
• Experience managing campaigns across Meta Ads, Google Ads and programmatic environments.
• Experience with tracking pixels, UTM structures and attribution measurement.

Responsibilities

• Plan, build and manage paid media campaigns across digital platforms.
• Own budget allocation, pacing and optimisation to maximise performance.
• Develop channel strategies aligned to acquisition and retention objectives.
• Monitor delivery, improve CTR, CPA, ROAS and ROI.
• Coordinate with creative and content teams to optimise assets and messaging.
• Set up tracking and reporting with analytics and product teams.
• Produce performance reports with insights and recommendations.

Skills

Paid media

Performance marketing

Digital campaign management

Analytics

Budget management

Education

Diploma or Degree in Marketing or related field

Tools

Meta Ads

Google Ads

Programmatic

AppsFlyer

GA4

Job description

BetXchange.com in Johannesburg is seeking a Paid Media Specialist to own and optimise our paid media activity, driving customer acquisition and revenue growth.

You will collaborate with Brand, CRM, Design, Content, Product and Senior Stakeholders to align campaigns with brand identity and growth strategy, manage budgets, track performance, and deliver measurable ROI across Meta and Google Ads, programmatic and analytics integrations.