Paid Media Architect — Data-Driven Growth Lead

Flight Centre Travel Group; Johannesburg; On-site; ZAR 540,000 - 720,000; Full time

Job summary

Flight Centre Travel Group is seeking a Paid Media Specialist to develop, execute, and optimise paid media campaigns across Google, Bing, Meta, LinkedIn and other platforms from Johannesburg.

You will work under the Northern Hemisphere Manager's guidance, independently managing campaigns, troubleshooting, and reporting on performance while collaborating with marketing and content teams.

Qualifications

• 4+ years hands-on experience managing paid media campaigns across search, display and social channels.

Responsibilities

• Develop, implement, and optimize paid media campaigns across Google Ads, Bing Ads, Meta Ads, LinkedIn Ads and other platforms.
• Execute campaigns aligned with marketing objectives and business goals.
• Monitor performance and analyze metrics to identify optimization opportunities.
• Conduct A/B testing of creatives and landing pages to improve effectiveness.
• Perform keyword research and audience segmentation to enhance targeting and engagement.
• Assist with budget allocation and management across multiple campaigns.
• Prepare detailed campaign reporting with actionable insights and recommendations.
• Stay informed of industry trends, platform updates and opportunities.

Skills

Paid media management

Campaign optimization

Data-driven decision making

ROI analysis

Analytics

Stakeholder communication

Autonomous work

B2B marketing

Education

Bachelor's Degree in Marketing/Business/Communications

Tools

Google Ads

Meta Ads Manager

LinkedIn Ads

GA4

Google Tag Manager

Excel

Programmatic platforms

Job description

Flight Centre Travel Group is seeking a Paid Media Specialist to develop, execute, and optimise paid media campaigns across Google, Bing, Meta, LinkedIn and other platforms from Johannesburg.

You will work under the Northern Hemisphere Manager's guidance, independently managing campaigns, troubleshooting, and reporting on performance while collaborating with marketing and content teams.