Remote Senior Media Strategist — Data-Driven Growth & ROI

Placements24; Bloemfontein; Hybrid; ZAR 900,000 - 1,500,000; Full time

Job summary

Placements24 is seeking a Senior Media Strategist to lead the development and execution of integrated media plans across traditional and digital channels from a fully remote setup in South Africa. The role requires a strategic mindset, extensive experience, and a track record of successful multi-market campaigns.

You will manage budgets, analyze performance metrics using tools like Google Analytics and Adobe Analytics, and present insights to executives.

Qualifications

• Master's degree in Marketing, Communications, Business Administration, or related field.
• 10+ years of progressive experience in media strategy, planning, and buying, with emphasis on digital media.
• Proven track record of large-scale, multi-market campaigns.
• Strong knowledge of media metrics and analytics tools.
• Expertise in programmatic advertising, social ads, SEM, SEO, and traditional media.
• Exceptional analytical, strategic thinking, and problem-solving skills.
• Strong presentation and executive communication abilities.
• Experience leading remote cross-functional teams.
• Familiarity with South African media landscape, especially Free State.

Responsibilities

• Develop, implement, and optimize integrated media strategies across traditional and digital channels.
• Conduct market research, competitive analysis, and audience segmentation to inform media planning.
• Identify and evaluate new media opportunities, platforms, and technologies to enhance campaign effectiveness.
• Manage media budgets, ensuring efficient allocation and tracking of spend to maximize ROI.
• Oversee the execution of media campaigns, collaborating with internal teams and external partners.
• Analyze campaign performance data, providing actionable insights and recommendations for optimization.
• Present media strategies and performance reports to senior leadership and clients.
• Stay abreast of industry trends, regulatory changes, and evolving media consumption habits.
• Foster strong relationships with media vendors, agencies, and technology providers.
• Mentor and guide junior members of the media strategy team.

Skills

Media planning

Campaign management

Programmatic ads

Analytics tools

SEO/SEM

Cross-functional collaboration

Remote work experience

Budget management

Executive presentation

Education

Master's degree in Marketing, Communications, Business Administration, or related field

Tools

Google Analytics

Adobe Analytics

Job description

Placements24 is seeking a Senior Media Strategist to lead the development and execution of integrated media plans across traditional and digital channels from a fully remote setup in South Africa. The role requires a strategic mindset, extensive experience, and a track record of successful multi-market campaigns.

You will manage budgets, analyze performance metrics using tools like Google Analytics and Adobe Analytics, and present insights to executives.