Senior Media Relations Strategist - Hybrid (Tourism)

Placements24; Upington; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work

Growth opportunities

Travel opportunities

Team support

Job summary

Placements24 in Upington is seeking a Senior Media Relations Specialist to lead media engagement, craft compelling narratives, and manage inquiries. The role blends on-site work in Upington with remote flexibility, targeting strategic coverage across regional and national media outlets.

The ideal candidate has 5–7 years in media relations with a proven track record, excellent storytelling, and a robust media network.

Qualifications

• Bachelor's degree in Communications, PR, Journalism, Marketing, or related field.
• 5–7 years in media relations or PR.
• Proven track record of securing positive media coverage.
• Strong storytelling and pitching abilities.
• Established network of media contacts.
• Experience with media monitoring tools.
• Strong organizational and multi‑project management skills.
• Hybrid work experience in Upington or remote.

Responsibilities

• Develop and execute media relations strategies to enhance the company profile.
• Cultivate relationships with local, regional, and national media.
• Identify opportunities for positive media coverage and pitch stories.
• Write and distribute press releases, media kits, and other materials.
• Manage media inquiries and coordinate interviews with spokespeople.
• Monitor coverage and report on sentiment and reach.
• Assist in crisis communication plans.
• Organize media events, press conferences, and familiarization trips.
• Stay informed about Northern Cape tourism trends and competitors.
• Ensure communications align with brand messaging.

Skills

Media relations

Storytelling

Pitching

Media monitoring

Crisis comms

Project management

Networking

Verbal skills

Written comms

Education

Bachelor's degree in Communications/Public Relations/Journalism/Marketing

Tools

Meltwater

Cision

Job description

Placements24 in Upington is seeking a Senior Media Relations Specialist to lead media engagement, craft compelling narratives, and manage inquiries. The role blends on-site work in Upington with remote flexibility, targeting strategic coverage across regional and national media outlets.

The ideal candidate has 5–7 years in media relations with a proven track record, excellent storytelling, and a robust media network.