Senior Media Planner & Buyer - Hybrid & Data-Driven

Placements24; East London; Hybrid; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Competitive salary

Medical aid

Retirement fund

Generous annual leave

Hybrid work model

Training & conferences

East London office

Career growth

Job summary

Placements24 in East London is seeking a highly analytical Senior Media Planner & Buyer to lead the development and execution of multi-channel media strategies. You will identify target audiences, select media vehicles, negotiate rates, and manage media budgets to maximize reach and ROI.

The role requires at least 5 years in media planning/buying, strong analytical skills, and excellent communication. You will collaborate with creative and marketing teams in a hybrid East London office, staying

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• Minimum of 5 years of experience in media planning and buying with a strong portfolio of campaigns.
• Proficiency in media planning software and tools (Nielsen, Comscore, Google Analytics, ad platforms).
• Excellent negotiation and vendor management skills.
• Strong analytical and quantitative abilities; able to interpret data and derive insights.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Knowledge of the South African media market, especially East London region, is beneficial.

Responsibilities

• Develop comprehensive media plans aligned with marketing objectives and budgets.
• Identify and evaluate media opportunities across digital, print, broadcast, and out-of-home channels.
• Negotiate rates and placements with media vendors to optimize value.
• Manage media budgets with efficient allocation and spend tracking.
• Analyze campaign performance data and provide optimization insights.
• Collaborate with creative teams to ensure media plans complement campaign creative.
• Monitor media trends and emerging platforms for new opportunities.
• Build and maintain relationships with media partners and agencies.
• Prepare reports on media plan performance and ROI.
• Stay informed about competitor media activities.

Skills

Analytical skills

Negotiation

Communication

Project management

Strategic thinking

Teamwork

Education

Bachelor's degree in Marketing/Advertising/Communications

Tools

Nielsen

Comscore

Google Analytics

Ad platforms

Job description

Placements24 in East London is seeking a highly analytical Senior Media Planner & Buyer to lead the development and execution of multi-channel media strategies. You will identify target audiences, select media vehicles, negotiate rates, and manage media budgets to maximize reach and ROI.

The role requires at least 5 years in media planning/buying, strong analytical skills, and excellent communication. You will collaborate with creative and marketing teams in a hybrid East London office, staying