Strategic Media Planner & Buyer

Ad Talent; Sandton; On-site; ZAR 240,000 - 420,000; Full time

Job summary

Ad Talent is seeking an experienced Media Planner & Buyer who can work across traditional and digital media. You will develop integrated media plans aligned to client objectives and identify target audiences using research and audience insights.

You will negotiate rates, manage budgets and audit campaign performance, presenting findings to clients and internal teams. The ideal candidate has 3–5 years’ experience and strong analytical skills.

Qualifications

• Degree or Diploma in Marketing, Advertising, Media Studies, or related field.
• 3–5 years’ experience in media planning and buying.
• Experience across traditional and digital media.
• Experience managing media budgets and campaign delivery.
• Strong negotiation and commercial skills.
• Strong numerical and analytical ability.
• Advanced Microsoft Excel skills.
• PowerPoint and presentation skills.
• Experience with media planning, research tools and audience measurement.
• Excellent attention to detail and time-management skills.
• Agency experience would be advantageous.
• Digital media certifications such as Google, Meta or DV360 would be advantageous.

Responsibilities

• Develop integrated media plans aligned to client objectives.
• Identify target audiences using research and insights.
• Determine the optimal media mix across traditional and digital channels.
• Prepare annual, quarterly and campaign-specific media plans.
• Present media recommendations to clients and internal teams.
• Conduct audience, consumer and competitor research.
• Monitor campaign performance and optimise campaigns.
• Allocate and manage media budgets effectively.
• Source and evaluate media opportunities and negotiate rates.

Skills

Negotiation

Analytical thinking

Numerical ability

Communication

Time management

Education

Degree or Diploma in Marketing, Advertising, Media Studies, Communications

Tools

Microsoft Excel

PowerPoint

DV360

Google Ads

Meta Ads

Job description

Ad Talent is seeking an experienced Media Planner & Buyer who can work across traditional and digital media. You will develop integrated media plans aligned to client objectives and identify target audiences using research and audience insights.

You will negotiate rates, manage budgets and audit campaign performance, presenting findings to clients and internal teams. The ideal candidate has 3–5 years’ experience and strong analytical skills.